+Frank B. Subscriber² Posted June 16, 2010 Subscriber² Share Posted June 16, 2010 HP and Yahoo team up to deliver targeted ads... to printers Seriously. To be specific, the two companies are working on delivering targeted ads to HP's web-connected printers, and the ads would apparently only show up when you use HP's "scheduled delivery" service to have portions of a newspaper or magazine printed every morning. To make those ads as targeted as possible, HP says the printers would employ IP sniffing to help pin down your location, and the company says that the ads could also be targeted based on "user's behavior as well as the content" -- although it's quick to point out that everything must be done with privacy in mind. Will folks mind having ads encroach on their own printed materials (not to mention printer ink)? Not according to HP's Stephen Nigro, who says that HP has discovered "that people were not bothered by it," and that part of its belief is that "you're used to it. You're used to seeing things with ads." Source: Engadget Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/ Share on other sites More sharing options...
.Neo Posted June 16, 2010 Share Posted June 16, 2010 Alright then... My next printer is going to be a Canon... Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592767934 Share on other sites More sharing options...
techbeck Posted June 16, 2010 Share Posted June 16, 2010 On 16/06/2010 at 22:21, .Neo said: Alright then... My next printer is going to be a Canon... Why, do you use scheduled delivery on your printers to print stuff out every morning? Its not like it will randomly print ads on networked printers. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768038 Share on other sites More sharing options...
Alladaskill17 Posted June 16, 2010 Share Posted June 16, 2010 This is too far. We have enough bombardment with advertisements, come on now. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768054 Share on other sites More sharing options...
Olly- Posted June 16, 2010 Share Posted June 16, 2010 So I will now be paying my own money out to receive/print these ads. ?Think again. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768156 Share on other sites More sharing options...
fhpuqrgrpgvirzhpujbj Posted June 16, 2010 Share Posted June 16, 2010 I refuse to waste ink in order to print ads that I do not give a **** about. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768166 Share on other sites More sharing options...
carmatic Posted June 16, 2010 Share Posted June 16, 2010 what is 'scheduled delivery' anyway? has mankind stooped as low as printing the daily newspaper on their computers, rather than say walking to the shop to buy it or just reading it on screen? Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768184 Share on other sites More sharing options...
techbeck Posted June 16, 2010 Share Posted June 16, 2010 Really its only for one feature of the printer...its not like its going to print out ads every 10 minutes. I never have and never will use that feature "scheduled delivery" so I could care less. I doubt many people will actually ditch HP because of this. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768356 Share on other sites More sharing options...
Growled Member Posted June 16, 2010 Member Share Posted June 16, 2010 This is just one good reason why I still refuse to use web-connected printers. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768370 Share on other sites More sharing options...
amon91 Posted June 17, 2010 Share Posted June 17, 2010 No, for a very obvious reason: environmental and paper costs. Businesses just can't afford that, or definitely shouldn't have to, and the environment definitely can't afford so many useless pages being printed. And seriously, ads on paid services? Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592768494 Share on other sites More sharing options...
JoeyF Posted June 17, 2010 Share Posted June 17, 2010 On 16/06/2010 at 23:52, techbeck said: Really its only for one feature of the printer...its not like its going to print out ads every 10 minutes. I never have and never will use that feature "scheduled delivery" so I could care less. I doubt many people will actually ditch HP because of this. Now correct me if I'm wrong, but most people usually pay for their printers. If I wanted to use this "scheduled delivery", and I spend $200 or whatever for a printer that has that feature, then I have given HP proper compensation for their work in creating that feature. Since I paid for that feature, I should rightfully expect to be able to use my printer without them sending me unwanted advertisements. And then on top of that, these ads waste ink, which means you run out of ink more frequently, which means you have to purchase ink more frequently, meaning even more money for them. Now, if these printers were free, then I could understand the advertisements, as HP would like to be compensated for designing and building the printer. But since that isn't the case, they are compensated when you buy the printer, and now they're being over-compensated. If they want more money or they're coming up short in their profits, they should raise their prices - consumes will still buy their merchandise at higher prices if they really want the features. But HP shouldn't be using physical spam to over-compensate for their shortcomings. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592769126 Share on other sites More sharing options...
Conjor Posted June 17, 2010 Share Posted June 17, 2010 On 17/06/2010 at 03:15, Joey H said: Now correct me if I'm wrong, but most people usually pay for their printers. If I wanted to use this "scheduled delivery", and I spend $200 or whatever for a printer that has that feature, then I have given HP proper compensation for their work in creating that feature. Since I paid for that feature, I should rightfully expect to be able to use my printer without them sending me unwanted advertisements. And then on top of that, these ads waste ink, which means you run out of ink more frequently, which means you have to purchase ink more frequently, meaning even more money for them. Now, if these printers were free, then I could understand the advertisements, as HP would like to be compensated for designing and building the printer. But since that isn't the case, they are compensated when you buy the printer, and now they're being over-compensated. If they want more money or they're coming up short in their profits, they should raise their prices - consumes will still buy their merchandise at higher prices if they really want the features. But HP shouldn't be using physical spam to over-compensate for their shortcomings. I'm sure the ads would be very minimal, and built into the "scheduled delivery" system. It's not like they will be sending 900 pages of ads to your printer... Im sur it'll be something along the lines of the ads you see in newspapers... Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592769144 Share on other sites More sharing options...
Phenom II Posted June 17, 2010 Share Posted June 17, 2010 On 17/06/2010 at 03:20, Conjor said: I'm sure the ads would be very minimal, and built into the "scheduled delivery" system. It's not like they will be sending 900 pages of ads to your printer... Im sur it'll be something along the lines of the ads you see in newspapers... Yea until the bot sniffers get a hold of the address and you start receiving 100's of spam printouts each day Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592769164 Share on other sites More sharing options...
JoeyF Posted June 17, 2010 Share Posted June 17, 2010 On 17/06/2010 at 03:20, Conjor said: I'm sure the ads would be very minimal, and built into the "scheduled delivery" system. It's not like they will be sending 900 pages of ads to your printer... Im sur it'll be something along the lines of the ads you see in newspapers... I see you paid to be a subscriber2, would you mind if Neowin showed you "minimal" advertisements? On 17/06/2010 at 03:25, Phenom II said: Yea until the bot sniffers get a hold of the address and you start receiving 100's of spam printouts each day +1, it will take just one hole for all sorts of spam. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592769186 Share on other sites More sharing options...
Raa Posted June 17, 2010 Share Posted June 17, 2010 I'll just block the traffic so it doesn't happen! Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592769190 Share on other sites More sharing options...
.Neo Posted June 17, 2010 Share Posted June 17, 2010 On 16/06/2010 at 22:40, techbeck said: Why, do you use scheduled delivery on your printers to print stuff out every morning? Yes. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592769506 Share on other sites More sharing options...
S7un7 Posted June 17, 2010 Share Posted June 17, 2010 There are quite a few people that know jack about printers. As soon as they hear "targeted ads" they will not buy it. HP thinks this will generate revenue, but it will probably end up hurting sales. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592770826 Share on other sites More sharing options...
Vykranth Posted June 17, 2010 Share Posted June 17, 2010 The only effect that is going to happen with that idea is that web-connected printers are going to be unplugged from the web. We get spam via e-mails, we get spam via faxes, and now via printers. That is money and environment wasted. Link to comment https://www.neowin.net/forum/topic/911372-hp-and-yahoo-team-up-to-deliver-targeted-ads-to-printers/#findComment-592771154 Share on other sites More sharing options...
Recommended Posts