Sony is planning to show off the PlayStation 3 to its key worldwide executives at a major internal briefing next week, it has emerged, but the consumer unveiling of the next-gen platform is still not expected until E3 in May. Information about the briefing has emerged privately from senior sources close to Sony at the Game Developers Conference in San Francisco, with several senior staffers from the firm's overseas offices making the trip to the event next week.
News source: GamesIndustry.biz
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I doubt it all the executives from all over the world seen the design.
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