Burger King Games Sell 2 Million in US

Burger King Games Sell 2 Million in US

cashman on 31 December 2006 - 13:25 · 20 comments & 11184 views

Advertisement (Why?)

It seems like ‘The King’ has been doing very well for himself this past month. Developer Blitz Games is celebrating after selling 2 million Burger King games in just four weeks. Sales that are challenging top xbox titles such as Gears of War. The games retail at 3.99USD with the purchase of a meal at Burger King, so that some what explains how so many of these games have been sold.

Russ Klein, the president of global marketing said “We created the Burger King Xbox games as a unique form of all-family interactive entertainment, and we're thrilled with the response thus far,” when speaking to Gamesindustry.biz. “Most videogames are considered a blockbuster when they reach the one million mark in sales, and this collection has achieved twice that.”

View: Gamesindustry.biz

The moral of the story? Anything will sell if you just price it low enough.

About the Author

Full name: Unknown
User name: cashman
Contact: via forum PM
Submissions: View All
More: View Profile

Post a comment · Send to friend Comments · There are 20 additional comments

#1 MightyJordan on 31 Dec 2006 - 14:21

Bloody hell! This is a surprise! It's selling like Viva Pinata!

#2 Croquant on 31 Dec 2006 - 15:18

I suppose it's a great way to flog games, but that's still only 7.9 Million in sales (and that's gross, not net.). I have no idea how much the average Xbox game pulls in, but I'd bet it's a bit more than that. With even the bargin-bin games going for thirty bucks a pop they've gotta be grossing more than 8 million in sales per title, don'cha think?

#3 Axess1968 on 31 Dec 2006 - 15:27

Well, one thing that is spurring sales is the fact that they're only 3 or 4 bucks!

#4 Rudy on 31 Dec 2006 - 15:42

are they all selling 2 million ? or all 3 of them together sold 3 million?

(1 reply) #5 viserov on 31 Dec 2006 - 16:23

Yeah, but how much did they cost to make?

#5.1 toadeater on 01 Jan 2007 - 20:31

Quote - (viserov said @ #5)

Yeah, but how much did they cost to make?

Total cost is probably close to what they've made. Looks like maybe $2m to develop them, plus a few million more for all those TV ads and store displays. They may not have broke even yet, but it's still a great success since these games were a form of advertising.

I'm sure McDonald's is working on their own game now. Ronald McDonald in Hell or something.

(2 replies) #6 +xan K on 31 Dec 2006 - 16:49

what are those games about? eating?

#6.1 lforster on 31 Dec 2006 - 17:00

I've got Sneak King, and you've got to steathily sneak up on people (as the King), and surprise them with a tasty whopper or hash brown etc. It's fairly hilarious and the creepy King really adds to the atmosphere. Check out the trailer on Gamespot the voice over is priceless.

#6.2 Toastyone on 02 Jan 2007 - 14:01

Quote - (lforster said @ #6.1)

Yeah I have that game as well as the pocketbike racer they are too funny

#7 Davo on 31 Dec 2006 - 17:20

Since the game was probably very short on the R&D end, their manufacturing cost was probably only however much the discs cost.

#8 embj on 01 Jan 2007 - 00:17

I've got one of the two million sold...Sneak King. It's creepy, yet it's pretty neat. I want to get the others. They just came out with a King bobblehead collection for the Super Bowl. There's eight to collect, and they cost 99 cents each with a value meal...I have to get one to put on my dashboard.

#9 +Berserk on 01 Jan 2007 - 10:34

lmao, nice job burger king, i grabed my copys the night i got my xbox =D

i got the bumber cars and the mini bike racing..

PS:

YOU CAN PLAY THIS ON XBOX LIVE!!!! LOL!!!!!!!!!!!!!!!!!!!!!!!!
and each game comes with a 48 hour trial of xbox live!!!!!!!!!!!!!!!!!!!!!!!! OMGOMGOMGOMG.

(1 reply) #10 Rahul on 01 Jan 2007 - 12:32

Sell Gears of War for 3.99 & itll sell 100 Million Games

#10.1 Skyfrog on 01 Jan 2007 - 17:25

I agree, comparing sales of a $50 game to a $4 one is kind of dumb.

#11 _dandy_ on 01 Jan 2007 - 13:31

> “Most videogames are considered a blockbuster when they reach the one million mark in sales, and this collection
> has achieved twice that.”

Yeah, but "most videogames" don't sell for 3.99, so just keep patting yourselves on the back...

#12 treemonster on 02 Jan 2007 - 02:19

isnt this akin to that cereal company that bundled a game on the front of it's box a few years back bragging about game sales?

it comes with the frakin product they were already selling.

the article amounts to nothing but an ad.

#13 shockz on 02 Jan 2007 - 17:13

Reminds me of Chex Quest... awesome game.

#14 Guest on 02 Jan 2007 - 21:05

It's tongue in cheek dumbasses....

#15 oniq on 03 Jan 2007 - 00:30

Whats wrong with free publicity?

#16 Knight85 on 03 Jan 2007 - 04:26

Unbloodybelievable

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.

Advertisement (Why?)

Neowin.net

Burger King Games Sell 2 Million in US

Share this Article

About the Author

Related news