Neowin.net - BT's new logo

BT's new logo

Posted by Mr magoo on 08 April 2003 - 17:37 · 18 comments & 1145 views

Telecom's monolith BT has moved with astonishing, Ferrari-like speed to produce a new logo to replace the universally-reviled prancing trumpet bloke, just recently muted. Company supremo Ben Verwaayen reckons the new logo represents "BT as being in-tune with the multimedia age". That makes sense, because it's none other than the symbol of multimedia success story BT Openworld, rescued from the corporate scrapheap, given a full valet and a touch of the old T-Cut and back on the road.

BT Openworld (or "Openwoe" as it's known in these parts) is a gas-guzzling monster whose running costs have considerably lightened the BT wallet of late. The decision to stick a new set of plugs in the old girl apparently co-incides with BT's "launch internally of a new set of behavioural values for its people which have been aligned to reflect the aspirations of the brand. BT believes that it is the new values and the behaviour of all its people that will drive the change of image."

Whatever that magnificent piece of nonsense actually means, we hope that some commentators' belief (well, OK, ours) that use of the seemingly cursed Openworld "Connected World" spotted football does not result in BT driving its change of image into a rebranding telegraph pole at high speed. Still, at least this realignment of the corporate paradigm will set BT back only £5m or so - a far cry from the £50m it cost for the piper - over the next three years. By then, the trumpet-blowing figure should finally have been consigned to the crusher - permanently.

News source: El Reg

AntiCap Uk’s Objectives:

· To provide a voice for users concerned at the imposition of residential broadband service usage limits.
· To argue the case for the provision of unlimited residential broadband services by UK ISPs.
· To advocate that where limitations can not be removed, they be fair and sensible and relate to demonstrable costs in the provision of service.
· To advocate full disclosure of such limits to existing and prospective customers.
· To encourage ntl:home (and any other offending ISP) to remove their cap and provide the unlimited service that customers signed up for.

ntl:Home 60 day download monitoring period

On 7th February 2003 ntl:Home imposed the 1GB a day download limit cap in an amended
Acceptable User Policy published on the ntlworld.com website. This restriction has not been formally communicated to customers in any other way other than the small link on the ntl website.

In subsequent guidance , ntl have indicated they will monitor usage over a 60 day period before contacting "offending" customers. This monitoring period expires imminently.

AntiCap’s formal launch is timed to meet the challenge of any cap enforcement action that might be imposed by ntl:home.

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(1 reply) #1 Posted by aStRaLgOd on 08 Apr 2003 - 17:47: (the style looks a lil like the MSN butterfly...)

#2 Posted by Mr magoo on 08 Apr 2003 - 17:54: heh- its cool - it took me a while to make it transparent!

#3 Posted by Kaneda on 08 Apr 2003 - 17:57: looks like someone spazzed withe the circle tool and sunburst gradient in adobe illustrator.

(1 reply) #4 Posted by Jason on 08 Apr 2003 - 18:10: Improvement on their old logo, now improve the company

#5 Posted by antsy on 08 Apr 2003 - 18:15: [B]WOW[/B]

#6 Posted by Eduardo on 08 Apr 2003 - 18:20: aren't you tired of this four color thing?

#7 Posted by Solarix on 08 Apr 2003 - 18:25: like most ppl are supossed to know what BT is

#8 Posted by m0 on 08 Apr 2003 - 18:49: wow, they made a new logo m0.

#9 Posted by Sn00pY on 08 Apr 2003 - 19:33: hasnt that been the BTOpenWorld logo for the past 2 years?

#10 Posted by Monkeh on 08 Apr 2003 - 19:38: looks like a dissected MSN butterfly

#11 Posted by Mr magoo on 08 Apr 2003 - 19:39: yessss i always liked it- the "bt" thing was a bit gay...

#12 Posted by Avenger on 08 Apr 2003 - 20:46: Yes, it does look similar to the MSN logo, especially color wise. Hmm, who'd have thought that?

#13 Posted by Jerichohol on 08 Apr 2003 - 21:21: hmn... msn logo.....interesting....another microsoft conspiracy.....

#14 Posted by chrisnelis on 08 Apr 2003 - 21:22: Perhaps they could save the money and upgrade some more phone exchanges to broadband, I for one would be very happy with the trumpet man.

#15 Posted by Yoz7120 on 09 Apr 2003 - 16:24: What was wrong with Buzby......... Hated the Trumpter and not too fond of BT either...

#16 Posted by WishX on 09 Apr 2003 - 20:43: I can't believe a new logo made front page news. hehe I got a new pair of shoes. Can we put that on the main page too?

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