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Microsoft Takes on Linux in Ad Campaign

malebolgia   on 06 January 2004 - 19:39 · 47 comments & 867 views

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Microsoft Corp. on Monday launched a new advertising campaign, referred to as "Get the Facts," which is designed to give customers information about the advantages of using its Windows operating system versus Linux, its open-source competitor. A Microsoft spokeswoman told eWEEK on Monday that this campaign that will target leading IT publications and run for six months. She declined to say what the company expected to spend on the campaign.

This latest move is yet another way the Redmond, Wash. software firm is trying to counter the effects of the Linux operating system, and is in keeping with the strategy embraced by Martin Taylor, who took over the role of Microsoft open-source and Linux strategist last July. When he was appointed to the position, Taylor said he would make it his personal mission to publicize more studies that showed that Microsoft software beat the return-on-investment pants off the open-source alternatives. The Microsoft spokeswoman said its customers had told the firm they wanted research and information to help make value-based IT decisions. "Over the past year, software cost and value has been a common issue raised by IT customers. "The 'Get the Facts' advertising campaign aims to bring some of this information to companies who are making decisions about their IT solutions," she said.

News source: eWeek


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Post a comment · Send to friend Comments · There are 47 additional comments
#1 Valkyre on 06 Jan 2004 - 19:54
:|
(3 replies) #2 markjensen on 06 Jan 2004 - 19:59
The truth is, there is no definitive study that shows what solution is cheaper.

This is a complex question with no real simple answers, and even Microsoft's studies have shown a Linux solution cheaper in certain circumstances.

The cost of the OS and apps are usually a very small portion of an IT budget. The support costs have to be factored. Linux often claims advantage here, as well, by stating that fewer admins are needed to administer a Linux network than a Windows one. Windows admins are usually cheaper to hire, though, on the other hand. With Linux, you avoid the costs of Blaster, et al. However, training may be needed if migrating Desktop users to Linux.

In the end, every company needs to look at this themselves, and not just let Microsoft's studies say what to do.
#2.1 roadwarrior on 06 Jan 2004 - 20:24
I'd really like to see someone just ONCE back up the statement that Windows admins are cheaper to hire than Linux admins. Training for either costs about the same, and in many cases, training for Windows costs more in the long run.
#2.2 markjensen on 06 Jan 2004 - 20:36
Sorry, I shoudl have said that corporations can hire tons of people off the street with MSCEs and title them an "Admin", regardless if they have any real skills. Can they reload and resore from a backup? Good! You are hired!
#2.3 Octol on 07 Jan 2004 - 05:46
QUOTE (#2.2)
Can they reload and restore from a backup? Good! You are hired!

Yes, well, considering my great expertise in using the Windows System Restore tool, I'd like to announce my availability for hire as an "Admin".

The first IT firm to respond in the next 30 minutes can acquire this rare expertise for the low introductory starting salary of $75K per annum!

I'll even supply my own mouse.
(7 replies) #3 PseudoRandomDragon on 06 Jan 2004 - 20:10
<sarcasm>Yeah, a study done by Microsoft to prove if Windows or Linux is better, that is going to be fair.</sarcasm>

Real IT pros know who to choose. What it comes down to is knowlage. Do you know enough to use Linux, or are you too much of a newbie and need to spend money on Windows?
#3.1 Jon on 06 Jan 2004 - 20:40
What a retarded comment. Well done pseudorandomdragon, you've made youself look like an elitist idiot that no one would want to hire.
#3.2 bluebsh on 06 Jan 2004 - 21:14
your kidding me right? The place I work ditched linux and novel recently because it cost way to much to keep running, finding good (and i mean good) linux support and admins is really hard and expensive... the money got so high we determined that it was actually cheaper to use windows so we switched over to W2K and W2K3 forests for the server farm..
#3.3 werejag on 06 Jan 2004 - 22:02
you must be right becuase a monkey can trouble shot windows 2k3, 2k,and xp. all they need to do is format and reinstall
#3.4 jvstinboi on 06 Jan 2004 - 22:03
you mean, whom to choose

Last edited by 44377 on 06 Jan 2004 - 22:25
#3.5 DrZoidberg on 06 Jan 2004 - 22:08
Or even whom to choose...
#3.6 Arkayz on 07 Jan 2004 - 02:09
It's also spelled "knowledge"
#3.7 markjensen on 07 Jan 2004 - 02:24
Oh great... The grammar police...
(3 replies) #4 KiwiNZ on 06 Jan 2004 - 20:34
When will this industry learn that there is nothing wrong with competition. When will they learn you don't need to kill off the competitor.

Live together , grow together , learn together and all parties are better off.

God damn its annoying year after year watching this crap .

Anyway Happy New Year all , may it be remembered as a year of creation and not a year of destruction
#4.1 Jon on 06 Jan 2004 - 20:41
MS ARE being competative...!!!!!!!!!!!!!!!!!!!!!

Geez..
#4.2 werejag on 06 Jan 2004 - 22:06
right and sco is being friends!

Geez.. <<<, just say it jesus its shoudnt hurt to say his name.

Last edited by 10354 on 06 Jan 2004 - 22:13
#4.3 JoseChung on 08 Jan 2004 - 09:16
Geez is actually derived from gee whiz.
Nothing to do with Jesus. Thank god.
(3 replies) #5 mr_da3m0n on 06 Jan 2004 - 20:59
I just hope it's nothing like the Matrix spoof they had at comdex.

Come on... I almost cried when I saw the little pop up on the "linux" laptop that said "Error: Please recompile operating system"

That was the lamest blow at Linux I had ever seen.
#5.1 HPMCommander on 06 Jan 2004 - 21:03
agreed
#5.2 Mav Phoenix on 06 Jan 2004 - 22:51
Pretty funny actually..
#5.3 mr_da3m0n on 07 Jan 2004 - 05:44
Please tell me this is sarcasm or I shall demonstrate your ignorance on the matter.
(2 replies) #6 BigBoy on 06 Jan 2004 - 21:51
They have a pretty cool site on this too:

http://www.microsoft.com/mscorp/facts/default.asp
#6.1 werejag on 06 Jan 2004 - 22:04
wow a microsoft site.

keep the tripe to yourself
#6.2 Sushubh on 07 Jan 2004 - 18:38
whoa they are using PDF file for download documents.
how is this possible, when they own the supercool portable document format called DOC?!
(5 replies) #7 WS togermano on 06 Jan 2004 - 22:24
windows is easyer to update with batches with linux u have to recompile the kernel what a pain in the ass
#7.1 Chicane-UK on 06 Jan 2004 - 22:40
Hahahaha.. hah.. HAHAHAHAHAH.

*wipes tear from his eye*

Hahahahaha.

Yes.. spoken like a true IT professional. Well done.
#7.2 werejag on 06 Jan 2004 - 23:20
yep true mindless M$ it professonal
#7.3 Scorched on 07 Jan 2004 - 01:19
I'm starting to think people get off by insulting MS and anything associated with MS.

I don't like MS, and yes his comment was completely inaccurate but generalizing every MS IT professional as idiots makes you look arrogant.

I guess I've seen too much MS bashing in my lifetime...
#7.4 markjensen on 07 Jan 2004 - 02:30
QUOTE (#7.0)
with linux u have to recompile the kernel

say, what???

Obviously, you have never operated a Linux system. You don't have to recompile the kernel for updates. Unheard of! Now, some "1337" (or geeks who think that they are "elite" compile all sorts of stuff, and even recompile thier sources to optimize for thier specific processor (and motherboard, etc) types. And they get that additional 0.014% speed advantage and think that is important...

But please stick to comments where you have some knowledge behind to back them up.
#7.5 werejag on 07 Jan 2004 - 13:52
I'm starting to think people get off by using MS windows and anything associated with MS. and dont sit back and think about their mindless draw to products that seem very second rate.

QUOTE
I don't like MS, and yes his comment was completely inaccurate but generalizing every MS IT professional as idiots makes you look arrogant.


arrogant as it may seem its what most m$ IT do now adays. just format and reinstall. a monkey could install windows

QUOTE
I guess I've seen too much MS bashing in my lifetime...
yet you came into this thread to read more bashing.

just becuase people are bashing doesnt mean they are wrong.

(1 reply) #8 BigBoy on 06 Jan 2004 - 22:24
Oh, please...

The pro-Micorosft stuff will always be on Microsoft or Microsoft close-partners sites. The pro-Linux stuff will be on Open Source sites and big Linux distributors and partners. Are you really surprised by this?

All you can do is read the stuff for youself and decide what is best for you. But you know - you must be willing to read in the first place
#8.1 markjensen on 07 Jan 2004 - 02:38
And, inbetween you find the truth (or several different versions thereof).

However, I think everyone can see a trend where traditionally Pro-Microsoft analysts and consultants are making more and more positive statements about Linux.

The tide turns slowly in an industry this large (and comple. And, different corporations have different structures and needs.

I will almost guarantee that almost everyone here will agree that a Linux solution makes more sense for some people, and a Windows solution makes more sense for other people.
#9 nic on 06 Jan 2004 - 22:25
i wonder who Microsoft is going to say is better....i wonder....
#10 Chicane-UK on 06 Jan 2004 - 22:49
Well i've been on a few Microsoft courses these past few weeks (Implementing Active Directory on Windows Server 2003, and this week I am on Implementing Microsoft Exchange Server 2003) but my server OS of choice is Linux without a doubt. I'm just doing the courses because work want me to, and hell, i'm not about to turn down that kind of training.

But it frustrates me for Linux to have to come up against the almighty Microsoft, when even the people who train on the software know its a bit ropey.

First example.. on the implementing AD course :

Tutor : So who here has any experience with DNS?
Me : I do.. i'm the DNS admin for our company.
Tutor : So what version of Windows do you run it on?
Me : Actually I use BIND9 on Linux.
Tutor : Oh.. so you do it properly then.

This theme returned throughout the week.. and even Microsoft DNS balked at one point during the labs, and the tutor resolved the problem by unticking the box that allowed zone transfers, and then reticked it - that fixed the problem. Thats some real enterprise grade quality there.

Second example is on the course this week.. today in fact, the class consisted of two tutors for the company, a consultant from a company, and me & the other guy I work with. Towards the end of the day we were ALL joking about the classic Microsoft foibles and faults, especially stuff like licensing schemes, some of the requirements & quirks of Exchange 2003, and the fact that whenever Microsoft stuff misbehaves everyone always joking rolls their eyes and tuts saying "Typical Microsoft stuff eh.." and everyone just chuckles and agrees. Its almost like the unreliability of the product is expected, and noone is surprised when it happens.

I dunno.. I just find it a bit frustrating sometimes. I don't have a problem with people using Microsoft stuff, and i'll be the first to agree that they make some killer stuff and that their products are improving.

But i'm so fed up of Linux having to play 2nd fiddle to Windows, when everyone who uses it knows its capable of so much more.
(1 reply) #11 Milliamp on 06 Jan 2004 - 23:29
Microsoft is large, they have some departments furiously trying to outmarket Linux. The sad part is, and I hate to say it, but MS could put a knife in the back of Linux by designing a "lite" version of windows for server and desktop. It's not like the people rolling out servers on Linux are wrong, most of them have evaluated both products and chose Linux, or taken advice from someone else who has. A server is an appliance and UNIX based systems are more install and forget than windows systems. You may say install and forget is the wrong way to admin a system but I work for a multi-billion dollar IT company and that is exactly what we do, and believe me, we are not alone.

Milliamp
Network, UNIX, and Windows admin.
#11.1 markjensen on 07 Jan 2004 - 02:47
I don't think a "WinServer Lite" would damage Linux much...

People who choose Linux do so because of the power and flexibility. A scaled-down version of a Windows server would have to be less functional (by the definition of a "Lite" version), and not adequate.

Microsoft has to compete full-on with Linux (or more accurately, Linux has to compete with the dominant Microsoft). It's a good battle, with both OSes getting better because of it!
#12 dexcophan on 06 Jan 2004 - 23:43
they are Microsoft.... they know well how to make stupid things look good. this is the secret weapon to becoming multimillions corporations...
(1 reply) #13 hardgiant on 07 Jan 2004 - 00:38
Linux XP it's time has come
#13.1 JadeWolf324 on 07 Jan 2004 - 05:47
dont u mean Lindows XP
(2 replies) #14 Jstphish on 07 Jan 2004 - 05:56
The only good ad campaign against linux would be offering a downloadable XP for free.

What this shows of Microsoft is that they are getting scared at linux's success and don't know what else to do about it. It just makes them look bad in my opinion.
#14.1 markjensen on 07 Jan 2004 - 08:36
QUOTE (#14.0)
The only good ad campaign against linux would be offering a downloadable XP for free.

Actually, I have discussed this with several people, and this would really be an effective means for Microsoft to undermine Linux!

Users would pick up a copy of Longhorn at the checkout line for free (where the AOL CDs used to be), and could install it for free (as in beer). They would continue to sell things like Office, and their other well-integrated apps. Not sure how long this business model would sustain itself, but a free copy of Windows would almost certainly be picked up (and not just for drink coasters, either)
#14.2 ashayh on 07 Jan 2004 - 08:55
QUOTE
The only good ad campaign against linux would be offering a downloadable XP for free.


I think they have always been doing this. MS has more money than RIAA/MPAA to keep track of and target individual users having pirated copies of Windows.

They will never follow RIAA's path because piracy only helps Win market share. Also their monopoly status gets in the way. However a legit free copy from MS would certainly be interesting.
(1 reply) #15 kowcop on 07 Jan 2004 - 07:22
there is a gartner report on Microsoft vs Linux in the enterprise for TCO.. it is an interesting read but you have to buy the doc.. d'oh, here is a link to the intro page http://www3.gartner.com/5_about/press_releases/asset_48973.jsp
#15.1 werejag on 07 Jan 2004 - 13:59


yeah whatever
(1 reply) #16 Magallanes on 07 Jan 2004 - 16:12
MS will have some problems. Some STUPID (aka polliticias) read "linux can be download for free so is free and it's equal to more money can be spend in corruption". BUT they forget that the OS is only a tiny parts of the software in the pc.. even more, they need to someone to install the system and it is not for free. And even more.. a linux administrator is fairly expensive that a windows administrator.

Also, Linux is more secure that windows.. yes!. Linux is more secure that a windows with antivirus and firewall.. HELL NO!!! (ex. S-E-N-D-M-A-I-L).

Linux for server can be good but you only need 1 server for each 30 or 50 pc and the server have a long lifespawn so server are fairly less that workstation/homepc...

linux for home or workstation.... NO WAY. Linux TRULY is a OS for NERDS!!!.. think about Apache configuration.. it can be configured in a "nice" windows BUT if you want to configured REALLY, then you need to edit a plain text!!! (they obvious don't known that the common people dislike it, even a veterans dislike to manually configured something).

Luckily, Linux only hold <4% of the market.



#16.1 markjensen on 07 Jan 2004 - 17:53
You seem to be throwing out arguements and" supporting points" at random...
QUOTE
Also, Linux is more secure that windows.. yes!. Linux is more secure that a windows with antivirus and firewall.. HELL NO!!! (ex. S-E-N-D-M-A-I-L).

You say Linux is more secure than Windows (I assume you mean initial default installs). Then you add AV and Firewalls to Windows, and no Firewall to Linux, then throw in mail servers on Linux. You have unbalanced your comparison by doing different things to each side. You really need to treat both sides of the equation the same (just like in basic Algebra) to do a comparison.
QUOTE
linux for home or workstation.... NO WAY. Linux TRULY is a OS for NERDS!!!.. think about Apache configuration..

Linux works perfectly well for home and workstation use. But, if you are going ot try to construct an arguement based on home/workstation use, it makes no sense to support that claim with server configuration!

Your "points" are pure opinions, and your "support" is random rantings. Please gather your information and present a logical arguement.
#17 JoseChung on 08 Jan 2004 - 09:37

I would love to use linux instead of windows.
But every time I give it a whirl, the same results:
On a machine that runs windows at a good clip, linux wades through syrup.
Within half an hour, at least one app crashes.
For anything bigger than a text editor, load times are ridiculous.

I'm not a linux basher or a windows gusher, but I see no reason to throw out windows for linux. What you call an OS for newbies and idiots, I call an OS for people who realise that the OS is just a means to an end, not an end in itself.

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