Apple Power Mac ads 'misleading'

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When Apple first introduced its new line of PowerMacs they carried the ad "World's fastest personal computer". Soon after the G5 PowerMacs arrival complaints were sent to The Advertising Standards Authority. Later it was decided that this ad was misleading to consumers. Apple recently updated its PowerMac line, but the ASA still isn't happy.

A complaint against Apple's claim that its Power Mac G5 was the "world's fastest personal computer" has been upheld by the UK's advertising watchdog.

The Advertising Standards Authority (ASA) said that the G5 was not the fastest computer "in all circumstances for all applications". Two other complaints about the G5 ad were rejected. The ruling comes as Apple rolled out a new range of G5 computers.

Expert advice

The ASA said the complaints against the G5 magazine ad came from members of the public in Middlesex and Monmouthshire. There were three objections to the ad:

that the machine was "the world's fastest personal computer"
that it was "the first with a 64-bit processor"
and that "the systems built around the G5 can shatter the 4-gigabyte memory ceiling that limits every other PC on earth".

News source: BBC News

(1 reply) #1 Dazzla on 11 Jun 2004 - 19:34

Deserved, I find it absurd that a company can claim the worlds fastest personal computer. There's so many factors to take into consideration and so many different areas in which it would have to excel. Hence the:

QUOTE

The Advertising Standards Authority (ASA) said that the G5 was not the fastest computer "in all circumstances for all applications".

I partially agree with "fact" number 2, but I'm not quite sure how they got number 3. The definition of "personal computer" must be really precise and I'd love to see what it is.

#1.1 Dazzla on 11 Jun 2004 - 20:18

I'm sure that was the 3 point system they used when considering these adverts

IN YO FACE, BIATCH!!!!11

(1 reply) #2 on 01 Jan 1970 - 00:00

#2.1 Dazzla on 11 Jun 2004 - 19:36

It's an updated article with the final decision from the ASA, the previous one just covered the worlds fastest PC, this was 3 key areas. The bottom of the article:

The new machines all come with dual 64-bit PowerPC processors as standard, with speeds ranging from 1.8GHz to 2.5GHz.

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