After years of finding only static, Microsoft is hoping that its TV software effort is starting to get a decent reception.
The software maker has spent years working on the software and invested billions of dollars in cable companies, but has seen only modest returns. Now, thanks to a deal with Comcast, the largest cable TV provider in the United States, Microsoft hopes its fortunes are changing. On Monday, the two companies are expected to announce details about how their efforts are proceeding at a press conference on Microsoft's campus in Redmond, Wash.
"This is hugely important to the future of Microsoft TV," Forrester Research analyst Josh Bernoff said, commenting on Microsoft's cable push in general. "If Microsoft TV becomes successful at Comcast, it will rapidly spread through the rest of the cable industry in the U.S. If it isn't successful, then they have spent 10 years for nothing."
News source: C|Net News.com
The software maker has spent years working on the software and invested billions of dollars in cable companies, but has seen only modest returns. Now, thanks to a deal with Comcast, the largest cable TV provider in the United States, Microsoft hopes its fortunes are changing. On Monday, the two companies are expected to announce details about how their efforts are proceeding at a press conference on Microsoft's campus in Redmond, Wash.
"This is hugely important to the future of Microsoft TV," Forrester Research analyst Josh Bernoff said, commenting on Microsoft's cable push in general. "If Microsoft TV becomes successful at Comcast, it will rapidly spread through the rest of the cable industry in the U.S. If it isn't successful, then they have spent 10 years for nothing."
News source: C|Net News.com
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.