Microsoft on Wednesday launched its video download service for handheld devices that use Windows Mobile.

Owners of Portable Media Centers, smart phones and pocket computers will be able to download daily programs and other video content from MSNBC.com, Food Network, Fox Sports, IFilm and other content providers, Microsoft said. The company had announced plans for the MSN Video Downloads service at the Consumer Electronics Show in January. Microsoft said about 20 content partners, including CinemaNow, MTV, Napster and TiVo, have agreed to make video formatted for devices using Windows Mobile since the launch of Portable Media Center last year.

News source: C|Net News.com


iPOD’s secret is marketing. iPOD won its first battle in 2002 when it surpassed Creative’s hard-disk based MP3 player which even had a smaller price. The secret weapon? The marketing team behind iPOD managed to promote the idea that iPOD is not just an equipment for playing music, but a whole concept. In December 2002, iPOD launches models that bear the signatures of stars like Madonna, Beck, Tony Hawk and No Doubt. All the celebrities fell in love with the little player, which made a career in video clips, music magazine, even at Oprah’s shows. Where could you get a better marketing?

iPOD’s second secret was Microsoft’s Windows. The first iPOD models launched in October 2001 only worked with Macs and iTunes program which copied CDs and then transferred to iPOD. Apple thought then that this combination will be enough to ensure the player’s success. By July 2002, 150,000 units had been sold. People were not ready to buy a Mac fro the sake o a MP3 player.

In July 2002 realized that and launched Windows compatible models which used as transfer software MusicMatch. In less than two years, iPod sales reached 2 million units. Microsoft found out too late what had happened and HP declared that is too late to think about an alternative and prefers to launch an iPOD version together with Apple. iTunes Music Store and the download revolution owe iPOD their celebrity and not the other way around.



There are 9 additional comments
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(3 replies) Quote this comment Reply to this comment #1 Posted by cpu killer on 30 Mar 2005 - 21:40
Why do I sense this is mainly because Apple said there were no legal download services for video, therefore nulling the sense of a Video iPod? ;p

Oh, the irony.
Quote this comment #1.1 Posted by aristotle-dude on 31 Mar 2005 - 03:36
Most players do not have the power for "full motion" video. I don't consider 15fps FMV.

I also don't want to watch video on such a small screen either. If you do want to do that, good for you but I consider that a step backwards.

I predict this will be a flop like the Tablet. Apple has had its share of flops: Macintosh AV, Pippin, the Cube.
Quote this comment #1.2 Posted by cal2002 on 31 Mar 2005 - 16:53
You consider listeing to compressed audio files a step backward too? Sounds like it.
Quote this comment #1.3 Posted by aristotle-dude on 31 Mar 2005 - 17:07
Are CD's compressed compared to the studio masters?

You cannot compare "motion/resolution" of video with audio. Audio is much more forgiving for compression artifacts and lost information that visual media.

Would I like lossless? Sure, but we don't have OC3 connections into our houses now do we?

Look at any electronics store. See all those "big" TVs for sale?
Quote this comment Reply to this comment #2 Posted by Webgraph on 30 Mar 2005 - 22:48
Ah, Good Lord. This won't last long!
Quote this comment Reply to this comment #3 Posted by yardman on 30 Mar 2005 - 22:56
Why because it's Microsoft it won't last long?
Quote this comment Reply to this comment #4 Posted by imtoomuch on 31 Mar 2005 - 02:15
Apple's video service is better...
Quote this comment Reply to this comment #5 Posted by macrosslover on 31 Mar 2005 - 08:07
this actually makes alot of sense for portable devices, when you think of sports news highlights or breaking news alerts. you all need to stop thinking about full feature movies and think more along the lines or news updates and other things that quick videos would be used for.
Quote this comment Reply to this comment #6 Posted by Defiantly on 01 Apr 2005 - 21:19
I agree. I would love the option of recieving short video news updates, or even newly released PC game trailers on my phone. When I'm home on my PC, I hate to take the little valuable time I have to download and watch game trailers. Would love to be able to watch them on the go.
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