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Sharp unveils 108-inch LCD TV

Slimy   on 08 January 2007 - 14:15 · 24 comments & 11699 views

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Sharp Electronics took the wraps off the largest LCD television: a 108-incher. Sharp realizes, of course, that not very many people will want such a gargantuan TV. Their rebuttal? There is always commercial customers, price drops and those early adopters. It should also be noted that this is yet another blow to plasma televisions: one of their main advantages was sheer size. Not only is this LCD television larger than any plasma one announced (105”), it has a higher resolution than plasmas and a lower power consumption.

"There is no question that LCD is becoming the dominant format in flat panels," Toshihiko Fujimoto, CEO of Sharp Electronics said. Consequently, Sharp plans to increase its marketing and branding efforts for LCD TVs in 2007 as well as apply price pressure to its closest competitors.

Opened in August 2006, Sharp's secret weapon is an eighth-generation plant in Kameyama, Japan. The factory processes glass sheets, which measure just more than 7 feet by 8 feet. Monthly production will go up to 30,000 sheets of glass in January 2007 and should be at 90,000 in March 2008. A single sheet is equivalent to six 52-inch LCDs. Thanks to the plant, Sharp has four separate lines of LCD televisions that differ in technical specifications. For example, Sharp plans to release (later in 2007) televisions with a refresh rate of 120Hz (as opposed to 60Hz) - this is expected to largely increase picture quality.

News source: News.com

Post a comment · Send to friend Comments · There are 24 additional comments
#1 Elite_graphix on 08 Jan 2007 - 14:52
nice to see sharp hitting over 100" mark- but it would be nice if sharp fixed their major problems with their current line of aquous screen (46" and 52" banding problems and hissing noises from lcd tft's...

(1 reply) #2 Ash on 08 Jan 2007 - 14:56
Quote -
Sharp realizes, of course, that not very many people will want such a gargantuan TV.


Uhh I think they mean not very many people can "afford" a tv that size... I'd love to have one, but price wise, never gonna happen!
#2.1 winmoose on 08 Jan 2007 - 16:27
Not me, 36 - 40" is maximum I would ever consider, regardless of cost.
(1 reply) #3 Jack31081 on 08 Jan 2007 - 15:12
hey, the sooner they make 'em big, the sooner the "smaller" ones become less expensive.
#3.1 Shadrack on 08 Jan 2007 - 16:41
excellent point.

Very few consumers are going to want this large of a screen (or even have room for it), but I bet a lot of government/corporate users will want these.
#4 Mad_Griffith on 08 Jan 2007 - 15:15
cost of this? definitely going to buy this one.






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all ~200.000 neowinians please borrow me some money please
#5 pollaxe on 08 Jan 2007 - 15:36
^Can't do it I'm afraid, everyone's having a whipround for my new chin!

Looks a lovely piece of kit though.. I suspect we'll only see it on MTV's Cribs when some smug-arsed rapper is showing you around and he'll have two mounted in his toilet.

Bah.
(2 replies) #6 bidz on 08 Jan 2007 - 15:49
the cost of this thing is probably around $80.000USD if you were able to purchase it.
#6.1 vetneufuse on 08 Jan 2007 - 15:57
oh it it was $80.000 USD everyone would buy it but if it was $80,000 USD no one would. US uses a comma instead of a period as a seperator
#6.2 +M2Ys4U on 08 Jan 2007 - 22:17
Depending on the locale of the poster, using a . instead of a , would be normal practice.
(1 reply) #7 traxor on 08 Jan 2007 - 15:50
You'll also see it in Dixons window, don't worry.
#7.1 Slugsie on 08 Jan 2007 - 16:15
It will *be* Dixons window.
#8 lbmouse on 08 Jan 2007 - 16:19
Quote -
Opened in August 2006, Sharp's secret weapon is an eighth-generation plant in Kameyama, Japan.

Why the hell is this plant called a "secret" weapon? There are press releases all over the place. Usually when something is referred to as a "secret" weapon, it means that the company is trying to keep it a secret. C|Net has some of the laziest and least creative reporters. I doubt very many of them even took journalism classes in high school.
#9 hotdog963al on 08 Jan 2007 - 16:21
HOLY HELL!
I'd like to see someone drop one, get a dead pixel, smash it by accident. I'd laugh.
#10 harveyhanson on 08 Jan 2007 - 16:35
Bet this will be a heavy beast!
(5 replies) #11 Denver_80203 on 08 Jan 2007 - 16:40
Unless there's some great new breakthrough I'd stick with plasma.

LCDs have a high pitched whine and the Panasonic Plasmas (if not others) don't burn in.

Guessing the price will be around 15-20K
#11.1 Mikee4fun on 08 Jan 2007 - 19:14
Plasma is a dying technology. It’s prone to burn in and does not work well in high altitudes. Sony pulled out the plasma market to do extreme maintenance costs to plasma's. The market is going to heat up with LCD, LCOS, Laser, OLED, S.E.D., and Carbon Nanotube. No burn in with the newer technologies and up to 48bit color depth. I am personally looking forward to Laser TV. The contrast/brightness is the same even 10 years from date of purchase of TV. And finally the new LCD's are going up to 120 Hz. That just rocks!!!

Last edited by Mikee4fun on 08 Jan 2007 - 19:24
#11.2 Mikee4fun on 08 Jan 2007 - 19:17
Um, do some research, Panasonic plasma's can burn. You can try this for yourself. Go purchase one at your favorite retailer. Then hook up an Xbox 360, PS3, etc. Play a video game for at least six hours straight which has static objects on the screen or just leave the game on pause. Turn it off after that time and or turn it to a TV channel with a dark scene, woo laa enjoy a nice burned in image.
#11.3 FrozenSpoon on 08 Jan 2007 - 20:31
The big thing plasmas do have over LCDs is contrast ratio. LCD's blacks just don't look good. Plus the viewing angle of plasmas is very good.

The burn-in isn't nearly as bad as most of the FUD suggests.
#11.4 fergiej on 08 Jan 2007 - 22:29
Quote - (Mikee4fun said @ #11.2)
Um, do some research, Panasonic plasma's can burn. You can try this for yourself. Go purchase one at your favorite retailer. Then hook up an Xbox 360, PS3, etc. Play a video game for at least six hours straight which has static objects on the screen or just leave the game on pause. Turn it off after that time and or turn it to a TV channel with a dark scene, woo laa enjoy a nice burned in image.


There is a big difference between burn in and ghosting. Sure, you are going to see ghosting from time to time on a plasma. Stick a movie in or do a white screen for a few seconds and it's gone. True permanent burn in takes a long time to develop and with the current technologies in place, it's actually harder to do that you might think. Just be a bit careful and you will have no problems at all.
#11.5 wicker_man on 09 Jan 2007 - 08:34
<sarcasm>Yeah, plasma is a dying technology - and that's why Panasonic has been heavily investing into it in the past 2 years - they are all idiots probably.</sarcasm> An average Joe Consumer like Mikee4fun doesn't know what he is talking about.

The latest plasmas from Panasonic have 3072 colour gradations in RGB and 2048 in gray, resulting in...just over 29 Billion colours that the display is able to reproduce. Now, what about that Sharp? Or any other LCD? Plus, people should stop that FUD about power consumption - Pioneer's and Panasonic's plasmas have more than 50% less power consumption than their rivals, and if you consider that the power consumption of an LCD is constant and that of plasma is variable (i.e. depends in the brighness of the picture, etc.), that statement doesn't stand a chance.

Plasma is well known for its smoother colours, bigger colour gamut and deep blacks - if you know something about colour, check out the representation of people's faces on LCD and plasma. That all stems out from the fact that plasma is a self-illuminating display technology, which would always be better than a backlight-based one, period.

P.S. Emil, check your grammar next time when you are posting on the front page - make sure you pay attention to the difference between the plurals and the singulars and correct order of words in the sentence - that's for the starters.
(2 replies) #12 Harreh on 08 Jan 2007 - 20:39
I thought that LCD screens don't actually have a refresh rate...I read this on the forums.
#12.1 +M2Ys4U on 08 Jan 2007 - 22:42
Not in the way that CRTs do, no. However there is a finite number of times a pixel state can be changed per second
#12.2 FrozenSpoon on 08 Jan 2007 - 23:38
Of course, going from 60Hz to 120Hz will not "largely increase picture quality" like the news entry says. In fact, it won't do anything, seeing as there is no 120Hz source for TV material.

Last edited by FrozenSpoon on 08 Jan 2007 - 23:45

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