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Blu-ray aims to oust DVDs within three years

Slimy   on 15 March 2007 - 21:02 · 31 comments & 7250 views

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"Within three years it will just be Blu-ray," Frank Simonis, the Blu-ray Disc Association's European chairman, said at the CeBIT technology trade show. Blu-ray, which offers 25GB per layer for storing high-definition films and other content (five times more than DVDs), will first have to beat the rival HD-DVD format, which offers 17GB per layer but claims cheaper production of players, burners and discs. The HD DVD camp conceded it is being outsold by Blu-ray because of PS3 by at least five to one, but it claims that sales of movie titles are still level. A total of 5.2 million Blu-ray discs have already been sold, said Nick Sharples at Sony Computer Entertainment Europe. Hundreds of thousands of titles have been given away to consumers buying a PS3.

Any difference between regional sales may be explained by the fact that European consumers cannot yet buy PS3s and there are only two Blu-ray players available, Simonis said. "It's the launch of the hardware, pulling the software. That has yet to play out in Europe," said David Walstra, director of AV technology at Sony. Five out of eight major Hollywood studios support only Blu-ray. One studio, Universal, supports only HD DVD. The HD DVD promotional group, in a separate presentation, said consumers should not only focus on the big blockbuster titles from Hollywood but also those from regional film houses in Europe and Asia, which would bring many titles to HD DVD because it was cheaper and simpler. Hollywood and electronics manufacturers hope new high-definition DVDs, with better picture quality and more capacity, will rejuvenate the slowing $24 billion home DVD market.

News source: ComputerWorld

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#1 azz0r_wugg on 15 Mar 2007 - 21:08
We'll see.
(1 reply) #2 +Harlem39s Finest on 15 Mar 2007 - 21:10
good luck with that
#2.1 Mike Frett on 15 Mar 2007 - 21:20
+1

That's what I was gonna post, lol.
(3 replies) #3 RangerLG on 15 Mar 2007 - 21:11
How long did DVDs take to surplant VHS?
#3.1 neelj on 15 Mar 2007 - 22:16
Quote - (RangerLG said @ #3)
How long did DVDs take to surplant VHS?


Dont think it has yet! I work at Currys and we just got a £60 LG VCR in!!! A few of the younger (and incompetent) staff actually gathered round it and asked what it was!!! Currys need to stop employing 12 year olds!
#3.2 ThaCrip on 15 Mar 2007 - 22:46
Quote - (neelj said @ #3.1)
Quote - (RangerLG said @ #3)
How long did DVDs take to surplant VHS?


Dont think it has yet! I work at Currys and we just got a £60 LG VCR in!!! A few of the younger (and incompetent) staff actually gathered round it and asked what it was!!! Currys need to stop employing 12 year olds!


you aint serious right? ... they really did not know what a VCR was? lol

but anyways... i pretty much think DVD has already beat out VCR's a while ago, just not 100percent completely yet.... i think the ONLY thing thats good about VCR's still is recording stuff from TV... other than that DVD is superior in just about every way.
#3.3 +mrbester on 16 Mar 2007 - 11:17
Quote - (ThaCrip said @ #3.2)
... i think the ONLY thing thats good about VCR's still is recording stuff from TV...

My DVDR does that nicely. I only use my VCR for playing the VHS tapes I've got lying around (loads). If there was a "swap-for-DVD-with-a-slight-cost-for-the-materials" system I'd happily do so for all the X-Files, Angel, arthouse, etc., but since there isn't, I'll treasure the fragile magnetic media for a bit longer until I've downloaded it...
#4 nekrosoft13 on 15 Mar 2007 - 21:16
blu-ray group smoking some weed again?
#5 305 on 15 Mar 2007 - 21:18
Yea, soon as you guys lower to price tag to say.. $12.99
(1 reply) #6 IntelliMoo on 15 Mar 2007 - 21:33
And idiotic bold statement, probably because of the dumbass company trying to push the hell out of it. Well they can keep their rootkit format!
#6.1 Blackice on 15 Mar 2007 - 23:53
that's a pretty idiotic statement right there:

a) BluRay is not just backed by Sony. It's backed by a consortium of other companies including Sony.
b) The BluRay physical format contains no rootkits.
c) The rootkit scandal was repaired by Sony. They made a mistake, and they've stopped doing it.

Oh, and Sony didn't create the DRM technology that contained rootkits. They licensed it from First4Internet. They might not even have known how it worked. No doubt they check things better since that.

Last edited by Blackice on 16 Mar 2007 - 00:00
(5 replies) #7 Mystnight on 15 Mar 2007 - 21:45
I highly doubt it, they said the exact same thing about the extinct but not forgotten BetaMAX back in the day, They said it would be the new Medium the ultimate format... and yet it phased out.
#7.1 MrCobra on 15 Mar 2007 - 22:55
That happens to the majority of the Sony formats.
#7.2 Skyfrog on 16 Mar 2007 - 00:37
Are you trying to say that Sony makes up bold claims about their products just to hype them, whether the claims are true or not? I don't believe that for one minute, they wouldn't dare!
#7.3 SCSI_2k on 16 Mar 2007 - 01:05
Quote - (Skyfrog said @ #7.2)
Are you trying to say that Sony makes up bold claims about their products just to hype them, whether the claims are true or not? I don't believe that for one minute, they wouldn't dare!


I completely agree.
#7.4 +mrbester on 16 Mar 2007 - 11:26
BetaMAX isn't forgotten mainly because it is still used, just not in the domestic market to any significant degree...
#7.5 Aero Ultimate on 16 Mar 2007 - 13:11
Quote - (Mystnight said @ #7)
I highly doubt it, they said the exact same thing about the extinct but not forgotten BetaMAX back in the day, They said it would be the new Medium the ultimate format... and yet it phased out.

Yes, he's a delusional moron. Within three years, Blu-Ray will have long suffered the Betamax fate, and fully deserved so.
In Europe, HD-Dvd is already outselling Blu-Ray 2:1 (there was a recent frontpage article about this).
#8 bucko on 15 Mar 2007 - 21:53
Not biased at all
#9 ThaCrip on 15 Mar 2007 - 22:29
within 3 years... i somehow highly doubt thats going to happen.

MAYBE 5+ years. (and thats assuming blu-ray beats hd-dvd)
#10 Shadrack on 15 Mar 2007 - 22:57
DVD has been a huge success and is considered to be the most adopted and fastest adopted media format to date. I seriously doubt that Blu-Ray will over-throw DVD in 3 years. In 3 years HDTV sets may be in more homes but they will need to be in the majority of homes before any HD disc standard triumphs over DVD.
#11 dhitb on 15 Mar 2007 - 23:33
This will only happen if the majority of those who care for home entertainment will suddenly drop big bucks on a HDTV. DVD's will be around and in wide use for longer than VCR's.

Now Bluray "ousting" HD-DVD is entirely different. Unlike the blank media +/- wars, we may see one fall never to be heard from again.
#12 hardgiant on 15 Mar 2007 - 23:36
I'd like to buy a $100 BluRay burner to backup my PC. The media is becoming cheap but the burners are still way overpriced.
#13 Ji@nBing on 16 Mar 2007 - 00:13
In 3 years they will be lucky to have just beaten HD-DVD. Regular DVD will be around a lont time yet.
#14 hotdog963al on 16 Mar 2007 - 02:53
Doubt it.
My uber collection is in already in DVD, and I don't feel like copying all of them again
#15 Code.Red on 16 Mar 2007 - 05:02
I read "Within three years it will just be Blu-ray," and stopped reading.
#16 HawkMan on 16 Mar 2007 - 06:40
I don't think it will happen, and I hope HD-DVD wins or levels out to a level where all the studios realize they need to release on both formats

Still I wish them luck and if they should managed to kill DVD and HD-DVD I'll pick up a Xbox360 BD-Player
#17 Slugbait on 16 Mar 2007 - 06:53
It's just boisterious marketing hype.

This guy knows that DVD has been around more than three times longer than 3 years, and yet videocassettes and players can still be purchased (as well as CD and CD-recordable discs and players). He's well aware that DVD didn't kill those formats, so it's a bit unlikely Blu-ray will kill off DVD in a fraction of the time that DVD failed to kill off other formats...plus beat its chief rival in the process.

He was pressured to say that for a decent yearly performance review, that's all. He's the Court Jester of the Day.
(1 reply) #18 Unplugged on 16 Mar 2007 - 09:43
This Just In

Steve Jobs : "In 3 Years there will just be Apple! Were so good that Microsoft will be put out of business"
#18.1 lbmouse on 16 Mar 2007 - 14:39
Another funny one:

Bill Gates (Jan. 24, 2004): "In two years from now, the spam problem will be solved."
#19 Primetime2006 on 17 Mar 2007 - 03:41
Well, first of all, there are still several million people that use VHS, that hasn't even phased out yet. Close, but not quite. Once those are phased out in favor of using PVRs or a DVD Recorder (which many people haven't migrated to yet), probably another 5-7 years for that to happen. By then, you will be lucky to see people move to the technology discussed in this article.

It's highly unlikely that Blu-ray will oust DVDs within three years and almost impossible to compete logically with HD-DVD.

Good luck with that one.

#20 Lt-DavidW on 17 Mar 2007 - 12:19
Will someone wake me up when it actually happens?

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