Executives at AMD are pursuing a new strategy to combine CPUs and graphics processors into one unit and put them into everything from workstations to HDTVs to wireless phones. At a meeting of industry analysts and journalists Thursday at AMD's headquarters in Sunnyvale, California, AMD outlined its two-pronged approach of continuing to sell to the server and desktop computer markets while also pursuing the growing market for multifunction cell phones and consumer electronics like gaming consoles and Web-connected TV set-top boxes.
The strategy is intended to leverage AMD's 2006 acquisition of graphics processor ATI Technologies and expand beyond AMD's core server and PC market to the growing home entertainment and mobile device markets. While intended to enhance AMD's stance against chip rival Intel, one analyst said it would pit AMD against new challengers already in the mobile space. AMD calls it the "Bulldozer and Bobcat" strategy, said Phil Hester, corporate vice president and chief technology officer for AMD. The Bulldozer line represents the server, workstation, and PC market, while Bobcat, a reference to a smaller type of construction vehicle that is about the size of a fork-lift, represents smaller handheld devices and consumer electronics.
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News source: InfoWorld
The strategy is intended to leverage AMD's 2006 acquisition of graphics processor ATI Technologies and expand beyond AMD's core server and PC market to the growing home entertainment and mobile device markets. While intended to enhance AMD's stance against chip rival Intel, one analyst said it would pit AMD against new challengers already in the mobile space. AMD calls it the "Bulldozer and Bobcat" strategy, said Phil Hester, corporate vice president and chief technology officer for AMD. The Bulldozer line represents the server, workstation, and PC market, while Bobcat, a reference to a smaller type of construction vehicle that is about the size of a fork-lift, represents smaller handheld devices and consumer electronics.
View: The full story News source: InfoWorld
I seriously dount you going to one day buy a CPU with twin SLi graphics on-chip but then again who knows.
I think I'll wait until they actually have a product to show before believing it. Especially during these times of net losses of up to $600 million for AMD.
Neither AMD nor ATI are market leaders right now. And they don't have anything but trash talk up their sleeve because if they did, they would show it.
Oh and correct me if I'm wrong, but isn't Intel developing their own dedicated graphics chips as we speak, and even working towards improving their current IGPs?
I'm quite positive that if CPUs and GPUs molded together is the way of the future, then other companies will make their own and not sit by idle while AMD 'bulldozes' them.
Yea...
amd dose not have 45nm yes on its quad core chips
they have been keeping quiet about the quad cores fsb=less than intels
and intel beat them to quad core cut prices and amd still has no commercial users of amd quad and have made almost no sales
more promises and more failed promises
The memory controller is integrated into the CPU, they use the HyperTransport bus to communicate with other components on the motherboard.
The memory controller is integrated into the CPU, they use the HyperTransport bus to communicate with other components on the motherboard.
Just because the memory controller is integrated into the CPU doesn't mean that there's no Front Side Bus speed. It just means that it applies differently than it does on a machine with an Intel CPU.
The memory controller is integrated into the CPU, they use the HyperTransport bus to communicate with other components on the motherboard.
Just because the memory controller is integrated into the CPU doesn't mean that there's no Front Side Bus speed. It just means that it applies differently than it does on a machine with an Intel CPU.
Well AMD uses the HyperTransport Bus. HyperTransport is used as a replacement of the Front Side Bus.
In technical terms the term "front-side-bus" is not applicable to AMD's newer processors, but yes there is a bus. The FSB interconnect from the CPU to Northbridge (Memory Controller) has been removed. Furthermore HyperTransport allows direct communication to other components on the board.
http://www.thejemreport.com/mambo/content/view/133/
AMD Athlon64, AthlonFX, and Opteron CPU's utilize the HyperTransport Bus.
These CPU's move the memory controller into the CPU, effectively eliminating the Front Side Bus.
http://www.tech-faq.com/front-side-bus.shtml
http://www.hardocp.com/article.html?art=NTI0
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