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Apple Lowers Price of DRM-Free Songs

Slimy   on 17 October 2007 - 02:58 · 7 comments & 6835 views

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Apple Incorporated has reversed its previous decision to charge an extra 30 cents for DRM-free tracks and has levelled the playing field from $1.29 to match the price of 99 cents for copy-protected tracks. It is likely that the move is a reaction to the competition, although Apple spokeswoman Natalie Kerris denies such a notion: "It's been very popular with our customers and we're now making it available at an even more affordable price." Rival Amazon.com Incorporated, which opened its online music store in September, sells tracks without DRM for 89 cents to 99 cents. Apple began selling some songs in May without copy-protection software. The main benefit for the consumer is that the tracks are not tied to Apple’s widely popular iPod line of mp3 players.

News source: Physorg

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(1 reply) #1 xploit1030 on 17 Oct 2007 - 03:10
Well I felt this should have been the price from the start. I don't really want to praise them because its not like they did it on their own, they waited until a competitor was already doing it.
#1.1 ThaCrip on 17 Oct 2007 - 04:18
exactly my thoughts!

they should have did it from the beginning and i would have priased em more but since (like you said) they waited til a competitor did it... they can screw themselfs lol
(2 replies) #2 naylor83 on 17 Oct 2007 - 03:12
Dude!!!! That's 30 cents...
#2.1 naylor83 on 17 Oct 2007 - 03:24
Fixed I see
#2.2 borgcmi on 17 Oct 2007 - 08:01
And you would like to have those 30 cents ... or gave it away ?
#3 osirisX on 17 Oct 2007 - 07:35
Competition is good.
#4 mihir on 17 Oct 2007 - 12:23
no price change in the uk

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