Finally Nvidia has heard our pleas: The GTX 280 is the first real reworking of the G8x architecture. And, yes, breaking with tradition, "GTX" is a prefix for this new architecture. Now we know the company’s modus operandi: Introduce a new architecture on a proven engraving process.A new generation, a new name. Using the “10,000” place for a series name seems to bother GPU manufacturers. Whereas ATI solved the problem by introducing Roman numerals, Nvidia has completely changed its card nomenclature. Now we have the GeForce 200 GTX.

Come on nvidia. You are expecting people to pay an insane amount [something around the region of $649] and yet your older generation 9800 GX2 which are $150-200 CHEAPER are outperforming it?
It seems like nvidia is going back to its days of the GeForce FX cards...
I think this time round, ATI will take the performance crown with their HD 4870 cards...plus they will be using GDDR5 whereas the 280/260 are still using GDDR3
Good Game Nvidia....
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Of random note, when does nvidia plan to fix their dam drivers?
When it comes to price-performance ratio, the 8800GT is on top, and it looks like it will stay that way, as sales are going up. If nVidia wants to dethrone the 8800GT I suspect they will gradually lower the price of the GTX260, so it would be best to wait before buying one. Oh, and apparently the GTX280 is unbearably noisy, which is very uninviting.
It isn't really looking that good for this new series of GPUs, however I hope new and better ones can be developped based on their technology.
Looks like ATi (umm AMD) might pull out another Radeon 9700 this year then, and give Nvidia another spanking.
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