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Google to Sell TV Ads for NBC Universal

Daniel Fleshbourne   on 09 September 2008 - 09:43 · 6 comments & 3753 views

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NBC Universal, a unit of General Electric Co, is teaming up with Google Inc on a multi-year partnership in which Google will act as a broker to sell TV advertising on some NBC cable channels. In a joint statement, the two companies said NBC Universal will offer advertising time from several of its cable networks for Google to sell advertising through its Google TV Ads service.

The deal, set to go into effect in coming months, covers advertising inventory on Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, with more NBC Universal channels possible in the future, the companies said. "Advertisers using the Google TV Ads platform can reach NBCU Cable's national audience and gain access to viewership data at an unprecedented scale," the NBC Universal and Google statement said.

View: The full story @ eWeek

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#1 guruparan on 09 Sep 2008 - 10:12
will google perform well or fail in this TV ad industry?....arent there already good players?
#2 vetneufuse on 09 Sep 2008 - 11:05
You mean for only a million I can expect to see add's to get a free xbox 360 for going to a link and doing a survey? *gasp* *sarcasim*
(1 reply) #3 C_Guy on 09 Sep 2008 - 14:18
YAY! First, it was the "Internet experience". Now Google will "enhance" our television experience too! If it weren't for Google we'd have no enhancement at all!
#3.1 Eis on 10 Sep 2008 - 13:27
A regular person should be skeptical. Skepticism of huge companies is a good thing. What you're doing; however, is well beyond skepticism. You seem nearly obsessed with Google. Every article that comes out, you're one of the first people here to start bashing the **** out of them and everything they do.

I'm calling you on this crap. It seems completely unfounded to me. What have they done to you to make you believe that your "private data", whatever it is you're so worried about that Google has, is in any type of danger? I'd really, really, love to know. I'll stop using Google as well if you have any solid evidence whatsoever, but if you don't, please get some before your voice grows hoarse.
#4 Orlando Rays on 09 Sep 2008 - 15:03
And Google immediately gets investigated by the Department of Justice for this.
#5 Airlink on 09 Sep 2008 - 20:32
RTFA, people. Google is just selling avaiable TV ad space through the internet. Why are you all bashing Google? There's only about a dozen other companies that do the same thing.

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