Walmart is becoming the latest music vendor to shut down its legacy digital rights management (DRM) system, prompting warnings of potential for lost purchases. The company is advising users to back up any songs which are currently running with the company's DRM software. When the company shuts down in licensing servers on October 9th, users will be unable to verify new machines or transfer songs to other systems.Walmart has been selling DRM-free files for more than a year through its online service. The new files are being distributed as clean MP3 files, whereas the DRM-equipped songs and videos were encoded in the WMA format. "DRM-protected music has been a sensitive issue and we recognize how confusing it can be to customers," lead music buyer Tom Welch said in a blog posting.

Even when DRM is touted as delivering an "enhanced user experience". Bad.
How could DRM ever possibly provide an "Enhanced User Experience"
How could DRM ever possibly provide an "Enhanced User Experience"
If a user sued Wal-Mart and gained some greens, that's Enhanced User Experience
How could DRM ever possibly provide an "Enhanced User Experience"
If a user sued Wal-Mart and gained some greens, that's Enhanced User Experience
But, with DRM or not, people will still steal if they want to steal and pay if they want to pay. For those who choose to pay, DRM is a small inconvenience. For those who choose to steal, their means don't generally involve songs with DRM.
And I have never run across an implementation of DRM that did NOT restrict users in such a way.
A grenade can be designed well, but if you hand it do common consumers with the pin pulled... Bad stuff happens to those consumers eventually.
It's up to Apple if they want to sell a product that won't work with another product. Just like you can't by HP ink cartridges from Epson. iTunes is the software for iPods, just like HP's drivers/photo software/other bundled junk only works with their printers.
Surprised that people bought DRM music from Wal Mart? Yes.
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.