Now taking a different approach, Apple has released 2 new ads not only targeting Microsoft's OS, but their advertising methods as well. Microsoft's first line of ads featuring Jerry Seinfeld was much hyped, but proved to deliver more confusion than a solid advertisement. These ads by Apple however, seem to be more of a direct attack rather than showing what a Mac has to offer.In the first ad, "V Word", Apple pokes fun at Microsoft for not saying "Vista" in any of their advertisements but using more well known terms such as "Microsoft". Coincidentally or maybe not, Microsoft was recently awarded a patent for blocking out swear words.
The second ad, "Bean Counter", mainly focuses on the $350 million amount that Microsoft spent on their advertisement campaign, instead of spending money to improve Vista as an OS.
These ads bring up the dying question, is this just a friendly competition, or are they taking it too far? Do you feel the novelty of these advertisements is starting to wear off? Apple and Microsoft seem to be in a heated battle of advertising and not achieving what the consumers want to see.
Apple ad - V Word:
Apple ad - Bean Counter:

how about you all get together and help me make a new OS i'm designing =)
all i need is programmers and some type of security anylist
and a spell checker...
Owned!!
Works like charm, though.
MS is a brutally easy target.
MS is a brutally easy target.
Not as easy a target as Apple...
MS is a brutally easy target.
Not as easy a target as Apple...
ah yea, right.
I guess that's because you base that on surveys that clearly show that microsoft is more popular than apple... wait...
Glassed Silver:win
MS is a brutally easy target.
Not as easy a target as Apple...
ah yea, right.
I guess that's because you base that on surveys that clearly show that microsoft is more popular than apple... wait...
Glassed Silver:win
apple isnt popular for their pcs
just ipods itunes and whatnot
but really..the reason apple doesnt do anythin but bash MS is cause they dont have any unique features that make apples worth their overpricing when it comes to their computers
im quite happy with my PC..ive used macs and wow..nothing special
MS is a brutally easy target.
Not as easy a target as Apple...
ah yea, right.
I guess that's because you base that on surveys that clearly show that microsoft is more popular than apple... wait...
Glassed Silver:win
apple isnt popular for their pcs
just ipods itunes and whatnot
but really..the reason apple doesnt do anythin but bash MS is cause they dont have any unique features that make apples worth their overpricing when it comes to their computers
im quite happy with my PC..ive used macs and wow..nothing special
Oh come on... nothing unique?
They are, and a good case can be made that they do.
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
From the various disasters that seems to be following all their latest software launches (Mobile Me, iPhone upgrade software, etc) maybe they should be working on fixing bugs before releasing the next big thing. "Oh, sorry we lost all your important email, but don't worry, Vista sucks!"
Also, I hate ads that just bash and don't even bother to tell why your product is better. Hence why I am getting so sick of the current campaign ads in the US.
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
From the various disasters that seems to be following all their latest software launches (Mobile Me, iPhone upgrade software, etc) maybe they should be working on fixing bugs before releasing the next big thing. "Oh, sorry we lost all your important email, but don't worry, Vista sucks!"
Also, I hate ads that just bash and don't even bother to tell why your product is better. Hence why I am getting so sick of the current campaign ads in the US.
Good thing you're not in marketing. You need to disassociate your personal feelings from products and focus on how to get them to actually sell.
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
From the various disasters that seems to be following all their latest software launches (Mobile Me, iPhone upgrade software, etc) maybe they should be working on fixing bugs before releasing the next big thing. "Oh, sorry we lost all your important email, but don't worry, Vista sucks!"
Also, I hate ads that just bash and don't even bother to tell why your product is better. Hence why I am getting so sick of the current campaign ads in the US.
Good thing you're not in marketing. You need to disassociate your personal feelings from products and focus on how to get them to actually sell.
I'll make sure to remind you of this when the entire Apple fanbase is laid low when Jobs finally succumbs to whatever ailment is eating away at him. I'll be the first to remind all you fanatical freaks to dissassociate yourselves from mere products.
Wonder how well Apple products will sell when the tech industries greatest used car salesman is out of the picture...
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
I've used their software. There is nothing special about it other than the shinny packaging and over-marketing (which is kinda ironic considering the ad). Oh well.
LOL! Try taking your own advice. You'd probably curl up into a ball and cry like a bitch if Apple just folded. You have nothing BUT personal feelings for Apple, and that's pretty sad.
SNAP!
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
i love your presumptuous attitude. you think apple is your god and that you are a professional at everything regarding marketing and how to sell products. You're presumptuous in that i have 2 macs on my desk at work, which i never use for anything but chat cuz adium's 'pretty' which means i in fact have used macos a LOT.. nice try tho fanboy. my laptop and desktop pc's are far more useful. Learn a few things before you assume i haven't used their products. I like my ipod. I dont like companies who can only get an image by 'making fun' of others. If they had products that could be competent enough to seriously threaten the market share of a Windows, their ad campaigns would obviously focus on actually touting such things. I can't recommend this enough: get a clue.
i dont have anything against apple's os.. if you like it so what.. if you like windows, fine. linux, whatevs. my issue is the company. i own an ipod touch 2g which i really like.
True... check out all Mac News. He's fanboying all over them. He's not worth debating on Apple's defense.
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
I've used their software and I can honestly say it's not any better or worse than XP or Vista. In -my- opinon, that's not fact.
But that would involve actually *using* their software, so you might never find out for yourself. Oh well.
Let's see:
Mac OS X Kernel: MACH fork of BSD - real software innovation there!
Windows OS Kernel: In-house, didn't rely on work that goes back 20 years.
Apple's Operating Systems are basically regurgitated crap from failed OS attempts (NextSTEP?) and UNIX ports, put in a nice & shiney box with shiney, cute GUI. Their systems work so well ("Bomb" & "Kernel Panic") because they also control the hardware being used. Apple systems appeal to a certain part of society that thinks that their computers should be consider as "High-Art", and who hold their pinkie-finger out when they drink tea.
For the rest of the world, those of us who are not snobs, we have a better solution - a solution defined by market-share. It's called "Windows"
P.S. I have a G4 Mac running OS X "Tiger" sitting right next to me. I also have a NetApp Server and two Sun Ultra boxes...so don't even *THINK* about calling me an "OS Biggot"
Didn't they take stuff from bsd and base part of the design on vms?
Actually, some of the architectural design of NT (of which I was on the Kernel, API & Test Group in the NT DevTeam back in '91) was based on DEC's VaxVMS through Dave Cutler (former DEC Software Developer and pretty much the father of VaxVMS) - no code was "lifted" out of either VMS or BSD, with the notable exception of the TCP/IP Stack (which actually still contained the BSD Copyright info inside the code).
And, of course, the TCP/IP stack has been rewritten from scratch with Vista.
Ahhh... now these ads make sense. Good point.
Yeah, agreed. They do waaay less than PC's. I hear you can't even send e-mail's on them.
I can do far more on a Mac than a PC simply because it has accessibility features I can really use. Most people would be able to do the same amount. I fail to see where this perception that Macs are useless came from, especially considering how much more useful they are for media. I will admit that Windows is probably more useful than OS X for office things, and OSX X better than Windows for media things (professional movie making, etc. with Final Cut Pro), but for the average user it shouldn't make a difference (unless, like me, you need screen zooming
I can do far more on a Mac than a PC simply because it has accessibility features I can really use. Most people would be able to do the same amount. I fail to see where this perception that Macs are useless came from, especially considering how much more useful they are for media. I will admit that Windows is probably more useful than OS X for office things, and OSX X better than Windows for media things (professional movie making, etc. with Final Cut Pro), but for the average user it shouldn't make a difference (unless, like me, you need screen zooming
Windows has had accessibility options (such as magnifier) for a long time now
I can do far more on a Mac than a PC simply because it has accessibility features I can really use. Most people would be able to do the same amount. I fail to see where this perception that Macs are useless came from, especially considering how much more useful they are for media. I will admit that Windows is probably more useful than OS X for office things, and OSX X better than Windows for media things (professional movie making, etc. with Final Cut Pro), but for the average user it shouldn't make a difference (unless, like me, you need screen zooming
Let me get this straight; how do these "accessability features" help you do what you do? Be specific on which "accessability features" you use in OS X that are better than Windows. The Mouse? The Keyboard? How containers & object windows are manipulated? One Click versus Double-Clicking? The Option Key, The Apple Key? Do you even know what "accessabilty features" are defined as being, or are you just grabbing at parrot-speak that you've heard?
I can do *anything* that you can do in Mac OS X in Vista, or even XP. Adobe Premier, or even AVID Xpress are *significantly* better than Final Cut Pro. I don't know where you get-off saying that OS X is better, and decide that on an APPLICATION! Separate the two - oh, wait; you can't really DO THAT with OS X! I do video & audio editing on Windows (ACID Pro 6, SoundForge 8, Reason 4, AVID Xpress) and my results are equal to any similar APPLICATION on OS X. You sound like nothng more than an Apple-Parrot.
Windows for media, entertainment and creativity is much better than mac.
Today, most of the games need DirectX (or OpenGL) - Windows is clear winner here.
Many of Hollywood special effects are done with SoftImage or 3DS MAX. Windows can run this software no problem. 3D choice on Mac is much more limited.
So if you want MP3 or 2D design then overpriced MAC will be fine. But if demand for entertainment, creativity and 3D is high then Windows is the only right choice.
Your right because it would be futile anyway
Washington post says $350 million. I'd be inclined to believe them.
http://blogs.zdnet.com/microsoft/?p=1066
Ya your right, people stopped buying windows PC's because of this. get a clue.
You're taking it all very personally. The ads work like a charm. Why should they stop?? Because they're hurting the feelings and soft sensibilities of Windows-using Neowinians??
Apparently, the sales/growth figures disagree with you. In fact, the competition should be copying Apple, if anything. Apple is a company that is clearly in touch with the average user and produces things people want. What they've been doing has proven to be extremely effective. Is this not apparent??
You're taking it all very personally. The ads work like a charm. Why should they stop?? Because they're hurting the feelings and soft sensibilities of Windows-using Neowinians??
Apparently, the sales/growth figures disagree with you. In fact, the competition should be copying Apple, if anything. Apple is a company that is clearly in touch with the average user and produces things people want. What they've been doing has proven to be extremely effective. Is this not apparent??
Hurting? No. Irritating us with their smugness and stupidity? You betcha.
"Apple is a company that is clearly in touch with the average idiot and produces things idiot's want."
I guess most people on Neowin strive to be more than just average users. Unfortunately, Apple makes products that are for average users, not power users.
Average users don't even know Macs exist :p
The Neowin developer team would tend to disagree with you, as would much of the staff. It doesn't get much more "power user" than actually programming the stuff, and a majority of the developer team here uses Macs.
Is that why it takes you guys so long to get anything done..?
=P
Oh gee whiz, do you really need more than a fancy dancy color coded text editor for some web design? Take your pick of any number of these programming tools for any system and any competent programmer shouldn't have any problems. A shell account accessable through a terminal running Vim should be sufficient. If it isn't, i dunno what to tell you, except I guess I'm glad you are using a Mac.
I was referring more to the development of a flow simulation in something like solidworks that utilizes a mathcad document to make calculations by communicating across applications via OLE/ActiveX.
For the record, I have a Mac and have developed PHP web sites on it before (nothing as large as Neowin, if you want to have a who's got a bigger ding-dong contest). It did the job just fine, no doubt. But certainly not any better than Windows or Linux would be capable of.
Anyway, Mac OS has shell scripting, that apple language that tries to be like ActiveX (can't think of the name right now, but automater made it idiot proof), and of course copy-n-paste. So I digress. Mac can be for Power Users, just the lack of software choices (especially in Engineering) makes it difficult. Not exactly Apple's fault. Doesn't change the fact that these ads are nothing but FUD against MS.
Last edited by Shadrack on 21 Oct 2008 - 05:30
Umm coding isn;t what id call power usage!
Indeed... it's all about posting on tech forums
"Apple is a company that is clearly in touch with the average idiot and produces things idiot's want."
Exactly, They target the non professional neo-hippie and alienate the everyone else with their "more form the function" computing device
And all that hardware is wasted because you can't play any games on it. Maybe I'm just a noob here but what is the point of having SLI in linux? That seems overkill. SLI is for gaming, and linux is not really intended as a gaming platform..maybe I'm wrong.
To be fair I know there is ways to play games in linux so you don't need to tell me I'm wrong as far as that goes.
If I didn't know better, I would being to think that you're sounding like a shill for /. and OSDN.
To be fair I know there is ways to play games in linux so you don't need to tell me I'm wrong as far as that goes.
I'd say SLI is overkill on any OS, but anyway... there are indeed ways to play games on linux, and there are also games that just run on linux.
If you are an avid hardcore gamer that plays every game out there then linux is certainly not the best option, but if you'll be just playing games like WoW, quake wars or ut, linux is perfectly ok.
I kinda find the ads a bit ironic though: your want to make the point that your opponent is advertising too much instead of focusing on their OS, and you do that by making your own ad? Talk about strange logic.
At least MS have the dignity to not make such stupid attacks at Apple.
That depends on your definitions of "dignity" and "stupid". In February of 2007, Newsweek published an interview with Bill Gates (which is no longer available at msnbc.com). The entire second page was basically dedicated to Apple's commercials and their claims to be a superior and safer computing experience compared to Windows. One of my favorite BillG quotes:
My guess is that Bill has resisted the urge to add Steve Jobs to his myFaves plan...
But they see no problem in saying that "linux is a cancer" and launching veiled threats involving patents.
So much for dignity.
So much for dignity.
The argument isn't about how many chairs Ballmer throws around og how many people MS sue (because Apple sue a lot of people as well for equally strange and paranoid reasons), it's about appearances and respect for the general consumer; with these ads Apple is effectively showcasing their stupidity and smugness, MS try to hide theirs (and I appreciate that
Unbelievable.
Truth is that these ads resonate mostly with their existing 5% base and with advertising industry critics. Neither group will gain them any market share. Sometimes I think that their marketing campaigns are merely intended to give Apple zealots the ammunition needed to maintain their smuggness and not switch to a competing OS.
But, hey, whatever rocks Apple's boat, keep doing it.
Unbelievable.
successful at bushing to no end
Truth is that these ads resonate mostly with their existing 5% base and with advertising industry critics. Neither group will gain them any market share. Sometimes I think that their marketing campaigns are merely intended to give Apple zealots the ammunition needed to maintain their smuggness and not switch to a competing OS.
But, hey, whatever rocks Apple's boat, keep doing it.
Oh. So you don't read/watch the news.
It's about REVENUE. Not market share. And your info is out of date.