TiVo, the pioneer of digital recording service and smart-guide searching now becomes a pioneer in the advertising market by announcinig on Monday a new free service to all subscribers with an active TiVo account: ordering Domino's pizza through your TV.How does this work? Basically when a Domino's ad runs, the user will be given the "I want it" option which will then prompt you to manually enter a delivery address; or for the more technologically endued, you can setup a Dominos.com account and link it to your TiVo box. Sadly, TiVo said that you will still have to pay cash at the door.
"Joining forces with Domino's Pizza creates an effective marketing and commerce tool for Domino's while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience," said Karen Bressner, senior vice president of advertising sales for TiVo.
That's right Karen, who needs a larger HD content selection, more flexible recording devices or even more affordable prices - people want to order pizza, and we want to do it now.
"This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set," said Rob Weisberg, Domino's vice president of marketing. "You'll see a television ad for Domino's, and you'll click, 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door."
This is not a new, nor revolutionary, use of TiVo, since you could already order Fandango tickets through your TV and have them waiting for you at the cinema. Here's a suggestion for you TiVo: call up QvC or any other infomercial shopping service and add automatic credit card payments, it is time that somebody fully tapped into the impulse-buying couch-potato market.
...we have cooler stuff than the rest of the world? haha :-P
Last edited by Airlink on 19 Nov 2008 - 19:45
Right so you rather not get online coupons/discounts/promotions?
It took seriously 10 minutes to order when a simple call takes only maybe a minute.
sure it took some time to register, but from now on it will be a lot faster as you don't have to wait for them to answer, they can't take your order wrong (as it is written on their screen) and you don't have to hear their stupid marketing ads (you can buy XYZ for only 9.95$!!!)
and as a bonus, at least here in Israel you get 5% discount in Domino's Pizza website
I want McDonald's delivery.
I want McDonald's delivery.
I was actually thinking of starting a delivery company that deals with fast food that doesn't have delivery, ie: McDonalds, Burger King, Dunkin Donuts. Your comment makes me want to revisit that idea... hehe
Waste of time PVR's can do nearly everything tivo can and at half the price.
Its no wonder the USA has the most obese population in the world.
Pa-toing...bink...homina-homina-homina....aaaaauuuugaaahhhH!!!!
the premium couch comes with built-in potty (up to 3 per couch). accessories include spray guns (either on the couch or in the potty) for convenient hygiene up-keeping. toilet papers not included ...
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