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Advertising on your mobile phone

Mitchell LeBlanc   on 20 February 2009 - 05:00 · 15 comments & 3716 views

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According to Reuters you might be seeing advertisements on your mobile phones. This is due in large part to the success of the iPhone and the AppStore.

Content authors have the ability to embed advertisements into the software downloaded from AppStore and similar distribution services.

A proposed possibility for the types of ads are those which are relative to your location. For example, find yourself wandering in downtown Toronto and you'll be targeted with ads about nearby restaurants and shops.

There are still several hurdles to the implementation of advertisements on mobile phones. One of which is that it is difficult to not clutter the small display of a cell phone. Another issue being the lack of standards that are in place for such a project.

While it might be quite some time before your cell phone screen is cluttered with a flashing banner alerting you to the sales of a store just across the street, it is reported that AOL is currently selling advertising placements on it's mobile web browser.

While certainly one option, this move by AOL does not target the predominant market of cell phone users without a data plan. It excludes those who simply talk and text.

Eyes will be on the mobile phone service providers and on the small, cramped, mobile screens in the coming year.

Post a comment · Send to friend Comments · There are 15 additional comments
(1 reply) #1 Sam Symons Live on 20 Feb 2009 - 05:36
Sigh So many ads in everything these days.
#1.1 Magallanes on 20 Feb 2009 - 13:24
If the service is for free then i don't have trouble with ads. But when they are charging for use and they are filling with unsolicited ads, is enough to ****off any person.

(2 replies) #2 +Steeley on 20 Feb 2009 - 06:01
Why don't they just microchip us a la Minority Report and get it over with!?
#2.1 Dace on 20 Feb 2009 - 07:00
Oh, but they have already (cue X Files music).

That's why I refuse to get a "flu shot" (just kidding... or am I?)
#2.2 iamwhoiam on 20 Feb 2009 - 07:13
+Steely said,
Why don't they just microchip us a la Minority Report and get it over with!?

It's an old article, but it's already a reality.

http://www.msnbc.msn.com/id/6237364/
(1 reply) #3 iamwhoiam on 20 Feb 2009 - 07:09
It excludes those who simply talk and text.

Until such a time when they start sending adverts through text messages and most likely will charge you to recieve the message.

#3.1 DeltaFalcon on 21 Feb 2009 - 12:36
iamwhoiam said,
Until such a time when they start sending adverts through text messages and most likely will charge you to recieve the message.

With exception to the 'getting charged' bit, it already happens in the Philippines and is extremely irritating.
#4 omegabyr on 20 Feb 2009 - 10:07
Wouldn't they need to ask your permission to display 'targeted' adds based on location?
#5 +techbeck on 20 Feb 2009 - 14:30
According to Reuters you might be seeing advertisements on your mobile phones. This is due in large part to the success of the iPhone and the AppStore.


Umm, yea....thanks
(1 reply) #6 C_Guy on 20 Feb 2009 - 15:32
That's a pretty risky move. If my carrier somehow put ads on my phone I would switch providers the same day. I get enough ads online and on TV (services I already pay for), I am not paying $50 a month for a phone to deliver more of them.

Not only that, but the marketplace is so overcrowded with advertising, if they push much harder there's going to be a backlash. Consumers are going to get better at ignoring them or will purposely go out of their way to avoid them. You can only push so hard.
#6.1 lflashl on 21 Feb 2009 - 05:24
Is that is true, why should we get ads on our phones when i am paying too use such a thing!
#7 WhoAmI5423 on 20 Feb 2009 - 15:39
If I'm paying for the phone and service, I expect there NOT to be ads. If they want to make both the phone and service free then I would consider it but anything less then that - forget it!
#8 Sevan on 20 Feb 2009 - 19:52
That's where the money is.
#9 sorlag on 20 Feb 2009 - 20:19
Nice... flood my slow smallscreened phone with ads instead of showing some real value...
And don't forget to transmit even more data over the network, so i need to pay even more and the providers need to install new transmitters that does help the electro smog problem.

Geez
#10 smooth_criminal1990 on 21 Feb 2009 - 13:15
/me attempts to compile firefox for symbian arch

hopefully someone will come up with an adblock plus equivalent

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