After Kylie and Alexa, we had 'Battle between the Rookies' in the Rookies ad campaign, which brought mixed response amongst viewers. Here again we have Adam, who is 8 years old using Windows Live Photo Gallery to create a slide show. He puts together a slide show of his animal toy collection. This ad looks better than the 'Battle between the Rookies' and works good in getting the message along which is, How easy are Windows products to useWatch how Adam uses Windows Live Photo Gallery to create a slide show
The ads are still focusing Windows Live Photo Gallery and not sure whether the next set of ads will focus on other Windows products
Update
There seems to be some confusion with the tool Adam uses to create the slide show.
He first uses Windows Movie Maker to select pictures
Then uses Windows Live Photo Gallery to get more information about the picture
Then uses Windows Movie Maker to create the slide show along with a background music being added to the slide show
And yet finally the ad ends as
Even in the earlier 'Battle between the Rookies' series - 8 Vs 80 ad which again focusses on Windows Live Photo Gallery, Adam uses Windows Movie Maker!
The ad is certainly not focussing on Windows Live Photo Gallery as said in the Rookies website and it is very clear now that they are indeed using Windows Movie Maker to create slide shows. However, the ad does focus on the concept of how easy are Windows products to use.
Are these ads focussing Windows products or only Windows Live Photo Gallery?
Good going Microsoft
Really? Are you really that excited about an ad?
I seriously think this and the "Start" campaign really are very clever. They've turned the "I'm a PC" into something which isn't 'old and boring' and I think each new advert I see from them is a step in the right direction, not a step in the 'boring' direction...
for making me die a little.
also, I'm talking about the ad with the kid who has those toy animals.
Please use the 'Report a Problem' feature to report issues with the articles, in future
Also, posting it in the comments here really does de-rail the discussion, which I am sure you will agree on.
Thank you
I hope they stopped to. Get back to the old way of apple ads. Not so much the return of "think different" but some catchy phrase.
But thats for another topic
Does Microsoft think we are stupid or something?:lol:
Oh so you mean the black bar was more obvious than the fact that the title bar of the window actually SAYS "Movie Maker"
Yes its Movie Maker n Photo Gallery big deal, The point is how easy it is to use even a 8yr old can use it.
I still how dobuts these kids from the past 3 or so ads did everything by them selves 100% of the way, I mean, its possible they did it 100%, but still..,
The clock goes from 9:00 in the first screen shot to 20:00 in the last shot, at least that's what I read from it.
Microsoft products are sure easy to use, it will only take all of the afternoon to make a slideshow! Just kidding, but the marketing team messed up when filming that one!
Poor kid, he had to sit in front of that laptop for +11 hours. At least he probably made bank!
An almost identical article - with an Apple ad - from October.
@bmaher: I agree. But we didn't have articles about each and every ad Apple came up with. Most of these ad discussion when to forums. Or so I think.
Why does it matter? We post news on things that we think our members would find interesting.
I can't speak for the news reporters here, but I know that Microsoft paid $300 million on this new ad campaign, so maybe all of the news outlets are picking up on it to see if it's paid off - to see the public's reaction.
No other technology news websites post an article on every Apple advert, yet many of them have written articles on all of the Microsoft adverts - go figure.
I don't see a need for your comment. If you don't like the content of an article, ignore it and don't click on it.
The way I see it is that you are just posting for the sake of it, making up 'faults' with Neowin's news articles...
may be, but he has someone else in charge now, till June..
There is several of these ads the first was with 4 year old.
I'm a PC and I rarely use my PC for photos.
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