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Blu-ray player sales on the rise

Kevin.   on 06 May 2009 - 23:54 · 56 comments & 7304 views

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With Blu-ray winning the next generation DVD format war, and the format starting to go mainstream, consumer awareness and Blu-ray sales are on the rise according to a report by the NPD Group.

The report, collected via an online survey of 6,994 consumers between February 25 and March 6, states that 400,000 units of standalone Blu-ray players, not including the Playstation 3 with its built in Blu-ray support, have been sold in the first quarter of 2009. That's an increase of 72 percent over the first quarter of 2008. Furthermore, the intent to purchase a Blu-ray player has risen slightly. 6% of the responders said they would be "extremely or very likely" to buy a Blu-ray device in the next six months, compared with 5 percent who responded in August 2008.

While overall consumer awareness of the format in the US has reached 90% in the past six months, 58% of adults continue to report that they were still "not very familiar" with the Blu-Ray format.

NPD's entertainment industry analyst, Russ Crupnick says that "the leading driver of Blu-ray purchase intent is recommendations from friends, family or co-workers."

The report also states that consumers who purchased Blu-ray players when they first came to market were mainly concerned with having the latest technology. Recent Blu-ray player buyers report being influenced most often by pricing, promotions, and sales. When asked about the reasons for not purchasing Blu-ray, responders said that their current DVD player is "good enough."

But also contributing to the rising sales are price drops. The report states that the average selling price for a stand-alone Blu-Ray player fell from $393 to $261, a 34% decrease in price. Consumers who claim that they are likely to buy in the next six months expect to pay $214 on average.

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#1 Nauge on 07 May 2009 - 00:40
huh.... just bought my first blu-ray today too.
(3 replies) #2 +BeLGaRaTh on 07 May 2009 - 00:45
It's only taken 15mths for them to start selling, and they are still not a patch on hd-dvd specs, in fact a lot of the current machines are still profile 1.0 which is a disgrace.
#2.1 Shunik Jan on 07 May 2009 - 01:57
My Sony BDP-S550 was Profile 1.1 out of the box, once I did the software update it became Profile 2.0 capable which is needed for BD Live!
#2.2 roadwarrior on 07 May 2009 - 04:45
BeLGaRaTh said,
and they are still not a patch on hd-dvd specs,


WTF was that even supposed to mean? That makes no sense at all.
#2.3 testman on 07 May 2009 - 10:48
roadwarrior said,
WTF was that even supposed to mean? That makes no sense at all.

Agreed. HD DVD lost ages ago and here's someone still bitter about it.
(10 replies) #3 JohnCz on 07 May 2009 - 00:51
its time has come and gone. i'd rather invest my entertainment dollar elsewhere.
#3.1 Marshalus on 07 May 2009 - 00:55
I agree. I really don't see myself buying one. I can get HD content on demand much faster and I don't really care about owning any disks... I hardly even own 10 DVDs right now as it is.
#3.2 Kevin. on 07 May 2009 - 00:58
Marshalus said,
I agree. I really don't see myself buying one. I can get HD content on demand much faster and I don't really care about owning any disks... I hardly even own 10 DVDs right now as it is.

Same here. I'm fine with my current DVD player and see no need to upgrade.
#3.3 DigitalDude on 07 May 2009 - 01:07
Yeah I don't have any reason to stop with what I have now I don't even have a high def tv set I watch on my computer and it looks and sounds just fine.
#3.4 +Xerxes on 07 May 2009 - 01:46
EDIT: Nevermind, I really should think before replying...gonna get me in trouble one day

Last edited by Xerxes on 07 May 2009 - 01:53
#3.5 SoulEata on 07 May 2009 - 02:24
You can get HD content on demand faster than I can insert a blu-ray disc into my player?
#3.6 +Smigit on 07 May 2009 - 05:13
SoulEata said,
You can get HD content on demand faster than I can insert a blu-ray disc into my player?

How long did it take for you to get that disc but?
#3.7 +Boz on 07 May 2009 - 06:05
Marshalus said,
I agree. I really don't see myself buying one. I can get HD content on demand much faster and I don't really care about owning any disks... I hardly even own 10 DVDs right now as it is.


Well I have to say that Blu-ray is not bad. The biggest problem are highly variable quality of encodes for movies on Blu-ray. A very big percentage of them are downright not satisfactory. They are just barely better then upscaled DVD. But when they are done right it is a pleasure. Out of all my Blu-ray movies (and I have quite a bit) maybe 40% are top notch. Other stuff is mediocre for Blu-ray standard.

So I can totally see why people are fine with DVD. After all, most people watch the actual movie. It's hardly the most important thing for many to see hair to the maximum detail or to read a sign in a background, especially when the premium on a blu-ray movie is quite significant.
#3.8 MightyJordan on 07 May 2009 - 08:21
Marshalus said,
I agree. I really don't see myself buying one. I can get HD content on demand much faster and I don't really care about owning any disks... I hardly even own 10 DVDs right now as it is.

The problem with HD on demand is that it isn't actually HD. At best, it's usually 720p. Also, a lot of people are tied down by download limits on their broadband connection, so they can't really go about downloading HD movies all the time. I'm on a daily 3000MB (between 16:00 and 22:00, 6000MB between 10:00 and 16:00) limit with Virgin Media 20Mb broadband, and I hit the 3000MB limit quite easily, due to online gaming and YouTube.
#3.9 testman on 07 May 2009 - 10:49
Smigit said,
How long did it take for you to get that disc but?

Half an hour? Can you get HD content downloaded faster than that (and when I say HD content I mean 1080i/p)? And I get to keep it and lend it to my friends.
#3.10 Mathiasdm on 07 May 2009 - 17:24
testman said,
Half an hour? Can you get HD content downloaded faster than that (and when I say HD content I mean 1080i/p)? And I get to keep it and lend it to my friends.

If you have a decent connection (10-20 Mbps perhaps), you can download it faster than you can view it. In other words, you could start after a few seconds.
(1 reply) #4 ghos on 07 May 2009 - 01:19
I would buy a blu-ray player in an instant if the price was right but its not right, not for the player nor the movies. Though the movie price matters little since I mostly rent.
If the price were around $100 it would sell far more units. As it stands I see no reason to get it, DVD is a good enough picture. I have an HDTV but the extra features for Blu-ray still don't move me to get into the format.
Streaming is getting better and better so that's where I'm focusing.
#4.1 SoulEata on 07 May 2009 - 02:26
I don't spend over $20 on a blu-ray, you just have to know where to shop.
#5 Pixil Eyes on 07 May 2009 - 01:23
75 bucks and I'll buy one.
(4 replies) #6 C_Guy on 07 May 2009 - 01:45
The problem is, if you re-buy your DVD collection on Blu Ray you will have to do it again when the 'next' thing comes out. Yeah Blu Ray would be nice... I guess... but I am not prepared to re-buy my DVD collection right now.
#6.1 Anarki on 07 May 2009 - 02:13
Why not play your current DVD collection on a Blu-ray player that can upscale the resolution and buy the new movies that come out on Blu-ray?
#6.2 GP007 on 07 May 2009 - 07:38
Because you can also buy a DVD player that upscales your DVD movies as well. Or your TV might be able to upscale it on it's own?

Also, it's not just a matter of a higher res when we're talking video here. If you've ever encoded before or hell just watched many simple upscales, then you'd know, upping the res alone often makes the video look like ****. It's all about bitrates, and less about a higher res.
#6.3 chisss on 07 May 2009 - 11:58
I wouldn't buy old DVD movies in BR... reason being? they were not made for BR or HD content, they are upscaled movies which are not the same as a movie that was originally encoded for HD content.

Also upscaling is not the same thing. The biggest thing that I see with BR and DVD is the difference in the colors, they are brighter, sharper and the sound is completely different too. Something a DVD upscaler can't do.

But I agree.. the movies should be cheaper...
#6.4 +StevoFC on 07 May 2009 - 14:15
That's not even close to being true... All old movies aren't upscaled. Film is a higher resolution than even what 1080p is now... Old movies can look just as good as newer ones.
(1 reply) #7 ozzy76 on 07 May 2009 - 01:55
Just wait, any minute now, Blu-ray will die. It's doooooooooomed.
#7.1 testman on 07 May 2009 - 10:49
ozzy76 said,
Just wait, any minute now, Blu-ray will die. It's doooooooooomed.

*snore!*
(6 replies) #8 GreyWolfSC on 07 May 2009 - 02:08
Our Blu-Ray player sits there patiently waiting for the same thing as the DVD player: a movie worth watching.
#8.1 SoulEata on 07 May 2009 - 02:25
Sin City
#8.2 DClark on 07 May 2009 - 03:33
SoulEata said,
Sin City

Amazing that a black and white (with minor colour) can be so beautiful.
#8.3 Sartoris on 07 May 2009 - 04:51
SoulEata said,
Sin City

That movie was terrible. Sorry.
#8.4 Magallanes on 07 May 2009 - 14:00
Sartoris said,
That movie was terrible. Sorry.


I like it a lot.

Anyways :
Batman was cool and pretty amusing.

and a couple of movies more (from the 200 the rest was meh.
#8.5 GreyWolfSC on 07 May 2009 - 14:07
Sin City was good. It was also 4 years ago.
#8.6 SoulEata on 07 May 2009 - 16:32
The comment was "a movie worth watching (on blu-ray)". Sin City is this.
#9 Shaka-de-virgo on 07 May 2009 - 02:23

Well yeah Blu-ray is the best i pity the fool still watching movies with SD video and sound on dvd,downloading,streaming ect. it will never match the quality of Blu-ray.
(8 replies) #10 warr on 07 May 2009 - 03:08
the price of the player is less of a concern.
the price of the movies are more concern. i can afford a player, but buying those expensive bluray movies? forget it. i don't watch any movie twice from a dvd, what's the point of buying it?

and to those HD fanatics, what is the point of HD if the movies suck? if the movies are good, it doesn't matter if it is on HD or DVD. A good movie is still a good movie whether it is on SD or HD. a bad one is still a bad one even if it is in 3D HD.
#10.1 SoulEata on 07 May 2009 - 03:25
Again, you have to know where to shop. I've never spent $30 on a blu-ray.
#10.2 Joshie on 07 May 2009 - 04:43
I'm confused. If film is a visual medium, then higher quality visuals inherently have the ability to impact the quality of the viewing experience. It largely depends on what you're watching.

Planet Earth on Blu-Ray is a dramatically more beautiful experience than the DVD release.
#10.3 +Smigit on 07 May 2009 - 05:17
warr said,
and to those HD fanatics, what is the point of HD if the movies suck? if the movies are good, it doesn't matter if it is on HD or DVD. A good movie is still a good movie whether it is on SD or HD. a bad one is still a bad one even if it is in 3D HD.
Well we could have just stuck with VHS then yeah?

A good movie can be enhanced by better audio and visuals. They probably won't make or break a movie but they sure as hell add to the experience. I think it's very similar to the debate about graphics in games. Sure....visuals won't make a bad game great but they do add to an already good game and go a long way to drawing the viewer into the experience when executed well.
#10.4 warr on 07 May 2009 - 06:47
I forgot to add to my previous comment. although a player is not a concern, it is still expensive.

Planet Earth is a documentary, for information. when you want to absorb information, surely a good visual is a big plu point. What I meant is mainly for entertainment, e.g. movies etc. However, Planet earth is great with Bluray, because it is such a great show and information source. I watched it in SD on the free to air tv, and i still enjoyed the great deal of knowledge in it.

I have another earth for you: Battlefield Earth movie. Now watch it in Blue ray, and tell me it has become a great movie.

To Smigit:
U are going to the extreme to suggest VHS. U know u gain more from going SD to DVD than from DVD to HD. This is called diminishing rate of return, a term used in finance but applicable here also. Using your example for games. those games with nice graphics but poor play and story are the worst. I would choose a good game with average graphics over good graphics with bad gaming experience. U know why max payne is so popular and highly rated game? Its graphics was behind the technology at its time of release. Many other games have much better graphics than it. but Max payne is just a superior game than the rest. The same applies to TV shows.
#10.5 +Smigit on 07 May 2009 - 09:06
Sure but the graphics still enhance the experience. Like I said, graphics will not make a bad game good BUT they can go a long way to enhancing the overall atmosphere of the title.

Same with HD films. Sure for some DVD upscaled is fine and to them getting Blu Ray any time soon may be a waste. Thats not to say there isn't alot of people that can tell the difference and thus it isn't a wasted technology for them. Ultimately if improves their viewing experience then it may be worth the jump.

The other one to factor in is TV and audio equipment. Those need to be in line with the technology if your going to take advantage of it too.
#10.6 chisss on 07 May 2009 - 12:00
SoulEata said,
Again, you have to know where to shop. I've never spent $30 on a blu-ray.

I thought you said $20 before... lol what changed? hahaha
#10.7 +Smigit on 07 May 2009 - 13:06
chisss said,
I thought you said $20 before... lol what changed? hahaha

Pretty sure he did too. heh
#10.8 SoulEata on 08 May 2009 - 08:26
chisss said,
I thought you said $20 before... lol what changed? hahaha


Nothing changed. Before I said I don't spend over $20, which is accurate. I was referring to the retail price of most blu-rays, $29.99 - I've never spent it, which is also accurate.
(1 reply) #11 Xenomorph on 07 May 2009 - 03:49
When people can go out and have a choice of players for under $199, then you'll really see it sell.

DVD players are going for $29 now. I purchased my first DVD player when they dropped to $200.
#11.1 ThaCrip on 07 May 2009 - 13:25
i dont think Blu-Ray will really really go mainstream til there around 100 bucks or less.

because 200 dollars for a player aint exactly cheap for the average joe to afford.

and it's like others have said... the player aint the main problem... it's the price of movies that's the problem.

because the way i see it... dvd or blu-ray, films should NEVER cost more than 20 bucks although 10-15 is probably the sweet spot.

but in general i would rather get a x264 player than a blu-ray player (for obvious reasons )
#12 jonhapimp on 07 May 2009 - 03:50
it's still good and is following the track of dvd player sales
(4 replies) #13 Aahz on 07 May 2009 - 06:18
Wake me up when someone releases a lossless movie format because if we're just going to jump from one poorly compressed format to another then I'd prefer to stick with the best bang-for-buck in terms of filesize, quality, and price. (hint: not blu-ray)
#13.1 testman on 07 May 2009 - 10:51
Aahz said,
Wake me up when someone releases a lossless movie format because if we're just going to jump from one poorly compressed format to another then I'd prefer to stick with the best bang-for-buck in terms of filesize, quality, and price. (hint: not blu-ray)

What the hell are you talking about?
#13.2 chisss on 07 May 2009 - 12:05
yeah... what the hell are you talking about?
#13.3 +Smigit on 07 May 2009 - 13:09
Maybe around the time they release loss less video cameras...

Wake you up in a few decades maybe
#13.4 ThaCrip on 07 May 2009 - 13:28
i think it's pretty obvious as to what he's talking about

'lossless movie format' means pretty much identical to the actual film resolution etc etc (i think this is basically what he means).... this way they cant keep changing formats on us to extract more and more money out of us.

"I'd prefer to stick with the best bang-for-buck in terms of filesize, quality, and price."

that pretty much means that even though blu-ray is superior to dvd... when you factor in 'bang for the buck'... DVD is miles better because players are dirt cheap and you can get a moderate amount of films for pretty cheap to unlike blu-ray.

plus going from VHS to DVD was a pretty massive jump.... where as going from standard DVD to Blu-Ray is not a massive jump... because with VHS to DVD you basically got a major convenience of the fact you can skip to certain scenes and never have to rewind the tape etc etc where as going from DVD to Blu-Ray it's basically the exact same thing as DVD but with a better picture for the most part.

and for me personally... i would rather have a x264 player than a blu-ray player for obvious reasons

Last edited by ThaCrip on 07 May 2009 - 13:35
#14 Jugalator on 07 May 2009 - 07:39
I don't care for player prices... That's just a one-time cost. I'd buy one for recording too though, and the price on recordable media is still too high. When I last checked, they were at over three times the cost per GB than a typical much higher performing hard drive... So forget it for backups. Buying an external drive connected by USB and carrying it around would be far cheaper for portable media. HDTV connectors from both laptops and stationary computers are also getting near standard these days.
(1 reply) #15 jmc15john on 07 May 2009 - 12:57
Player prices aren't that bad. I got a store model (Samsung bd-p1400) for $110 bucks with shipping included off ebay. It works fantastic. And I haven't paid more than $15 for any of my bluray movies yet. I even got the entire Planet Earth series for $39 brand new off Amazon. Just shop around and bluray isn't to expensive, and it looks 10 times better than DVD.
#15.1 Magallanes on 07 May 2009 - 14:03
Some bluray movies (a few ones) looks cool on 1080p/i, others looks the same than a upscaled dvd, and even some blu-ray movies looks even worst that dvd.

Luckily, documentary movies usually are the top of quality.
(1 reply) #16 thepakman11 on 07 May 2009 - 18:44
The way I see it, HD content (in many years, maybe even a few) will eventually move to flash based memory like Compact Flash. Give me a BluRay player with memory card readers that can read DiVX and other content, and I'm sold.

But I already have a PS3 for that
#16.1 Biometric Man on 08 May 2009 - 06:09
thepakman11 said,
The way I see it, HD content (in many years, maybe even a few) will eventually move to flash based memory like Compact Flash. Give me a BluRay player with memory card readers that can read DiVX and other content, and I'm sold.

But I already have a PS3 for that


There is something coming that will do EXACTLY what you said and tons more. Nuclius will flip the industry upside down later on this year. There is no doubt that this device will be the hottest thing on the market. A viable replacement to cable or satellite HDTV with a Blu-Ray player and tons more built in. If you haven't seen it I suggest you take a look. One of these along with my PS3 will complete my entertainment center. Man I can't wait to get my hands on one! http://tr.im/ifEI

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