Microsoft's new Bing search (or rather, decision) engine is still in beta, but that doesn't mean that the Redmond company can't begin to advertise it. To show that they mean business, they have already released the first ever commercial for the new service, in the form of a video, as one would expect.Bing is Microsoft's overhauled Live Search, now with a range of new features that warrants it the description 'decision engine', as opposed to the regular 'search engine'. You can easily search videos, websites and filter them to show reviews or other links. You can also use it to compare things such as flight information, maps or different shopping websites. If you're interested in all the various search options you can perform, check out the site-going-live announcement article here on Neowin.
The ad is a collection of different clips, with a voice-over narrating it, and with flashing text to help display the message, concluding by telling the watcher to Bing and decide. Bing was initially officially unveiled on May 28, and it aimed at helping consumers make better decisions. It is currently being rolled out internationally, and will be fully available on June 3.
The video is embedded below, for handy viewing. Be sure to tell us what you think; is it effective? Does it advertise Bing sufficiently? Is it nicely put together, or is it a bit cluttered? Fire away!
"This is a mess".
Sums it up.
"It's time to biiing" is so annoying that I don't wont to watch it again, ever.
"This is a mess".
Sums it up.
"It's time to biiing" is so annoying that I don't wont to watch it again, ever.
Yes, it sums up that searching for things, before Bing came about, was a mess. Now it isn't.
As for the 'bing!' sound being annoying - each to their own, but I think it's nice and different. It's also a very snappy name and has some meaning. This 'bing' name could be marketed so well!
"This is a mess".
Sums it up.
"It's time to biiing" is so annoying that I don't wont to watch it again, ever.
Fully agree. The video is too chaotic *by far*, and that makes it a pain to watch.
The annoying "It's time to biiing" just adds up onto that. No chance I'll be going anywhere near this.
nope, you would google for more info on bing
Are you saying there is no need for technology news websites and if we want to find news about a company or its products, we should go to that company and search around that company for some news whenever we feel like there may be some news or whenever we expect some news?
Seems like a lot of work, to me, especially when we don't even know when there will be news about a particular company. I think there is a need for technology news websites; they help bring all of the technology news, from multiple sources and companies, together on one website for easy and quick viewing.
Good luck searching around every company's website for news on their products every day. I wish we all had that much time
Yep, it looks like it.
It dawned on me about half way through that I'd actually just stopped hearing what he was saying. It all just became one long continuous hum in my ear. Please, no more! 'Before there was searching, there was bailing?' What? What are you on about!?
Oh dear... some people need to have more of an open-mind and try to understand why adverts and other things are what they are.
QFT!
Again, it's supposed to be like that to show their 'search overload' theory.
Did anybody actually read what the text in the video said?
Fail.
If I "Biiiing! and Decide" -- I can search for ways on how to fix the economy?
Google > Commercial
Just show "Bing.com" and then say "It's time to Bing & decide"... just say Bing and not "Biing" like a bell ringing.
"Bing & Decide" is a terrible tagline. What if I am researching an assignment for school? There's no "decision" I need to make, I just need information.
It is too bad Microsoft dropped the ball here because Bing is day-and-night better than Live Search and should make Google nervous sitting in their throne making total hypocrites of themselves. You'd never know it from the ad.
I don't think it communicated even a little bit that it was a search engine. Non-tech savvy people would probably have no idea. I feel the best result for this ad would be if people go to bing.com just to see what it actually was.
porn ftw.
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