Data from ComScore is showing that Microsoft's Bing search engine is taking market share away from Yahoo in the US market, reports IT Pro.The latest data shows that Microsoft captured 8.4% of US internet searches in June. That's up from 8% last month. Yahoo's market share fell to 19.6% in June, down from 20.1% in May. Google's market share remains at 65%.
"Given all the publicity and advertising around Bing, we were expecting a month-on-month increase.", said Citi analyst Mark Mahaney. But he also cautions that it's too early to see whether there's a trend or not. "But we think it's too early - need three to four months to call a trend - and the June move wasn't material enough to make any definitive statements as to whether Bing is a search market share game changer. We continue to view Bing as a very solid product, but one facing a very large uphill battle.", he says.
This isn't the first time Bing has taken market away away from another search provider. We previously reported that Bing took some market share from Google. Last month, Bing reached number 2 in the US market, and as we also previously reported, its traffic grew larger than CNN, Digg, and Twitter in terms of unique visitors.
Microsoft has been putting a lot of investment into Bing recently. It's been promoting it through online and television advertisements, and plans to include stronger Bing ties with its MSN homepage when they revamp it later this year. Microsoft has also made deals with HP and Dell to try and convince more people to use Bing.
Great job.
You do realize that 1% means thousands if not millions of more users?
1% search market share equates to around $25million income through advertising, therefore 0.4% market share increase means Microsoft are making $12million more than they were last month.
Wow, somebody who gets it. Don't get me wrong, I don't hate bing, but all this money for such a little return. Before they invested such money, MS would definitely have some targets set out to meet. I don't think it would be 0.4%, that is for sure. Of course, this will all change when people start getting W7, and they are only allowed to use one search engine.
I hate google, there i said it (i still miss you altavista :'( ).
I take it you just skimmed over my comment then? Their market share increase has earned them an ADDITIONAL $12m, I'd say that's a pretty big return.
No one in their right mind, MS or otherwise would have expected huge gains initially, even factoring in the fact people would visit out of curiosity.
Its far to early to call it a failure just as it is too early to say they spent all this money with little return.
"... that will not come back to Yahoo!"
However, Bing started up right and the engine is pretty good, at least the time I have spent searching on it. I'm splitting my searches between Bing and Google...
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