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Microsoft stores to open beside Apple stores

Andrew Lyle   on 16 July 2009 - 00:00 · 89 comments & 12114 views

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As previously reported right here on Neowin, Microsoft is opening up retail stores this coming fall season, just in time for the Windows 7 October 22 launch time frame.

Many of the Microsoft stores will open up right near Apple stores to compete with the popular Apple retail chains. Microsoft is slow to get into the market of having its own retail chain, which will sell all of their own products, much like Sony and Apple currently do.

Not many details have been released on what the store will contain or what type of hardware, if any, they will make available for sale. Microsoft's strategy is to open retail chains in locations currently occupied by Apple stores to better compete with them, including a rumor about Microsoft looking into opening a chain in Times Square, New York back in 2005. The retail chains will be able to directly assist customers with their Microsoft purchases, rather than having large retail chains like Bestbuy sell Microsoft products.

The stores will be headed by a former DreamWorks Animation and Wal-Mart executive, David Porter. There isn't any set dates on when the stores will launch this fall season, but it would be a safe bet to say that they will be open in time for the release of Microsoft's next operating system, Windows 7.


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(6 replies) #1 Tech Star on 16 Jul 2009 - 00:38
What brand of computers are they going to sell? Are all the brands going to be there? We need more information to see how it will work!

This is a good decision though. I want to see battles of employees over which operating system outside of the stores.
#1.1 .Neo on 16 Jul 2009 - 03:31
Maybe those amazing Packard Bell Celeron laptops.
#1.2 njlouch on 16 Jul 2009 - 10:01
They will sell their channel partners hardware.
#1.3 fifewiskey on 16 Jul 2009 - 15:39
Tech Star said,
This is a good decision though. I want to see battles of employees over which operating system outside of the stores.


I would like to see it in LARP!
#1.4 Skwerl on 17 Jul 2009 - 17:49
fifewiskey said,
I would like to see it in LARP!


Larp: http://recipes.egullet.org/recipes/r970.html

Sort of like a delicious Laotian version of mud wrestling...
#1.5 mocsharp on 17 Jul 2009 - 20:55
Macbooks running Windows 7
#1.6 Julius Caro on 18 Jul 2009 - 10:27
Tech Star said,
What brand of computers are they going to sell? Are all the brands going to be there? We need more information to see how it will work!

This is a good decision though. I want to see battles of employees over which operating system outside of the stores.


don't they usually use HP computers in expos and stuff?

I remember a big expo in madrid right before vista RTM'd, most (if not all) or the computers were HP.
#2 Eastwind on 16 Jul 2009 - 00:38
Good business decision... People loves "next door" and easier to compare prices
(16 replies) #3 torrentthief on 16 Jul 2009 - 00:43
they will likely sell HP laptops as they were advertising hp laptops in their "im a pc" commercials. I'd love to see a video of the MS shop next to the apple shop, they will have employees saying "our laptops are cheaper" from MS. Apple will having their employees saying something different i'm sure.
#3.1 Tech Star on 16 Jul 2009 - 00:47
There was a commercial where one person bought a Dell and one bought a Sony.
#3.2 Kushan on 16 Jul 2009 - 01:15
HP make good laptops. I went from a flimsy Acer machine to a brilliant HP machine and was surprised at the difference in sheer Quality. I'd definitely buy a HP laptop again. It's no wonder Microsoft is advertising them, PCs get a bad reputation because people buy crap makes (like Packard Bell) that install boatloads of crapware which inevitably hose the whole system, so it makes sense that Microsoft would show off a make that is good quality and will please anyone who buys them.
#3.3 Harbinger on 16 Jul 2009 - 01:46
Kushan said,
HP make good laptops. I went from a flimsy Acer machine to a brilliant HP machine and was surprised at the difference in sheer Quality. I'd definitely buy a HP laptop again. It's no wonder Microsoft is advertising them, PCs get a bad reputation because people buy crap makes (like Packard Bell) that install boatloads of crapware which inevitably hose the whole system, so it makes sense that Microsoft would show off a make that is good quality and will please anyone who buys them.


On the other hand my HP Pavillion blew its nvidia 8400m and HP refuses to acknowledge the issue and expect me to pay hundreds and hundreds for the mobo to be replaced. Guess which laptop brand I won't be buying ever again.
#3.4 superhuman on 16 Jul 2009 - 02:23
Harbinger said,
On the other hand my HP Pavillion blew its nvidia 8400m and HP refuses to acknowledge the issue and expect me to pay hundreds and hundreds for the mobo to be replaced. Guess which laptop brand I won't be buying ever again.


This is not true. If you still have warranty, I am sure they will replace it for you for free and even exchange a newer model of your laptop if time takes so long to fix. I have never had any issue with HP.
#3.5 cakesy on 16 Jul 2009 - 03:16
Kushan said,
HP make good laptops. I went from a flimsy Acer machine to a brilliant HP machine and was surprised at the difference in sheer Quality. I'd definitely buy a HP laptop again. It's no wonder Microsoft is advertising them, PCs get a bad reputation because people buy crap makes (like Packard Bell) that install boatloads of crapware which inevitably hose the whole system, so it makes sense that Microsoft would show off a make that is good quality and will please anyone who buys them.


HP are rubbish, just like Dell. Saying it is better than an Acer is not saying a lot. IBM make great laptops still (under Lenovo), good solid beasts, designed beautifully. Toshiba used to make great laptops, but now they are all made by the same people. The Toshibas look like the Sonys, look like the rest of them, because they are all made in the same place.
#3.6 JDonner on 16 Jul 2009 - 05:39
I just build my own with the best quality components available, beats every OEM out there.
#3.7 Solid Knight on 16 Jul 2009 - 08:20
What brand isn't rubbish? Seriously. Every time somebody posts about some brand of anything an army of ****ed off people storm in claiming what utter crap that brand is. If I listened to everyone there'd be nothing I could buy.

Really, my experience with Acer, HP, Dell, Toshiba, and even Sony have been positive overall. Though Sony does have a lot of bloatware and Acers tend to use some cheap materials. Out of what I've listed, I like HPs the most.
#3.8 darthmarth37 on 16 Jul 2009 - 13:40
JDonner said,
I just build my own with the best quality components available, beats every OEM out there.

You build your own laptop?
#3.9 powerade01 on 16 Jul 2009 - 14:31
cakesy said,
HP are rubbish, just like Dell.

I stopped reading there.

Dell is one of the best laptop brands. Period. I dont know how they are in the desktop world but in the laptop world they blow anything else outta the water (price/features/etc ratio)
#3.10 powerade01 on 16 Jul 2009 - 14:32
JDonner said,
I just build my own with the best quality components available, beats every OEM out there.

Almost impossible to build your own laptop (and no, buying a 3rd party HDD doesnt make it your own)
#3.11 zeke009 on 16 Jul 2009 - 14:55
Solid Knight said,
What brand isn't rubbish? Seriously. Every time somebody posts about some brand of anything an army of ****ed off people storm in claiming what utter crap that brand is. If I listened to everyone there'd be nothing I could buy.
So true. There is a hater for every brand on the market.
#3.12 jonhapimp on 16 Jul 2009 - 18:34
powerade01 said,
Almost impossible to build your own laptop (and no, buying a 3rd party HDD doesnt make it your own)

no it's not you just don't know where to look
#3.13 FrozenEclipse on 16 Jul 2009 - 19:15
cakesy said,
HP are rubbish, just like Dell. Saying it is better than an Acer is not saying a lot. IBM make great laptops still (under Lenovo), good solid beasts, designed beautifully. Toshiba used to make great laptops, but now they are all made by the same people. The Toshibas look like the Sonys, look like the rest of them, because they are all made in the same place.


You really have no idea what you're talking about.
#3.14 cakesy on 17 Jul 2009 - 03:30
powerade01 said,
I stopped reading there.

Dell is one of the best laptop brands. Period. I dont know how they are in the desktop world but in the laptop world they blow anything else outta the water (price/features/etc ratio)


Look, dell might be good for the price, but I really see no different to them. the dell d640 is no different to the elitebook 6930p that I have now. They almost look exactly the same, the don't always sleep properly, but I am sure they are very cheap. I just would not count them in the same class as IBM/Lenovo or Apple.
#3.15 pc_tool on 17 Jul 2009 - 15:33
FrozenEclipse said,
You really have no idea what you're talking about.


you do? What point exactly are you trying to make?
#3.16 carmatic on 07 Aug 2009 - 17:00
jonhapimp said,
no it's not you just don't know where to look

can you tell me where ? i'd like to start building my own laptops as well
(4 replies) #4 andrewbares on 16 Jul 2009 - 00:48
I can't wait...if only I could get a job there, my life would be perfect.
#4.1 antareus on 16 Jul 2009 - 03:10
No offense, but I'd aspire to a bit more in life if I were you.
#4.2 +Chicane-UK on 16 Jul 2009 - 12:50
Yeah - working in retail is pants. Did it for a few years as a saturday job before I moved on to having a career and wouldn't go back to it in a hurry.
#4.3 koppit on 16 Jul 2009 - 15:29
plus there's probably benefits, like maybe discounts on OS software? let people dream.
#4.4 dimithrak on 16 Jul 2009 - 17:07
antareus said,
No offense, but I'd aspire to a bit more in life if I were you.

lol
(5 replies) #5 Kevin. on 16 Jul 2009 - 01:01
I hope they open some stores here in Atlanta. They would make for some great competition.
#5.1 cakesy on 16 Jul 2009 - 03:17
Kevin. said,
I hope they open some stores here in Atlanta. They would make for some great competition.


Why? Don't you have any stores in Atlanta?? I imagine you would have quite a few, even ones that sell Microsofts product.

I am not sure what MS think they can add by opening their own stores. It just looks like they are copying Apple for the sake of it now!!
#5.2 Eastwind on 16 Jul 2009 - 06:06
I have a shop too, does that mean I'm copying Apple too? Stop with "copying" BS on everything
#5.3 Calum on 16 Jul 2009 - 12:47
cakesy said,
Why? Don't you have any stores in Atlanta?? I imagine you would have quite a few, even ones that sell Microsofts product.

I am not sure what MS think they can add by opening their own stores. It just looks like they are copying Apple for the sake of it now!!

He doesn't have any Microsoft retail stores in Atlanta; which is what he was hoping for.

Are you also not sure about what Apple think they add by operating their retail stores?
#5.4 toadeater on 16 Jul 2009 - 23:43
cakesy said,
I am not sure what MS think they can add by opening their own stores. It just looks like they are copying Apple for the sake of it now!!


I think MS is going to **** off some of those stores that sell MS stuff. Unless MS isn't going to compete with them on pricing, in which case MS stores aren't going to make any $$$. Maybe they're trying to offer tech support or something, since Geek Squad and other such retail services do nothing but rip people off.
#5.5 cakesy on 17 Jul 2009 - 03:43
Calum said,
Are you also not sure about what Apple think they add by operating their retail stores?


I think Apple offer something different to Microsoft. Apple offer hardware and software, what are Microsoft going to do. While MS hardware is great, they don't offer a full range of stuff, like PCs for example. Sure, they could sell zunes and xboxs and keyboards, but what do people really associate with Microsoft. Office and OSes, are they going to have a range of different pcs with windows 7 on there? I just don't see how it would be different to a best buy in that way.
(3 replies) #6 denne on 16 Jul 2009 - 01:06
"Retail Experience Centre?"

The brilliance that is MS naming continues!
#6.1 Athernar on 16 Jul 2009 - 01:12
denne said,
"Retail Experience Centre?"

The brilliance that is MS naming continues!


You realise that's an old video about a mock-up store Microsoft made as an example for it's partners right?
#6.2 +Kirkburn on 16 Jul 2009 - 02:11
denne said,
"Retail Experience Centre?"

The brilliance that is MS naming continues!

Even though it's actually just "Experience Center"?

Which, actually, wouldn't be a bad name at all for a shop, even though it is almost certainly just a name for the mockup. The Microsoft "Experience Center".
#6.3 toadeater on 16 Jul 2009 - 23:36
Experience Center sounds like something out of a Philip K. Dick novel.
#7 Mike415 on 16 Jul 2009 - 01:40
Very cool
(1 reply) #8 Michael H. on 16 Jul 2009 - 02:08
I would love to see some micro'stores over here in Portugal. We only got Apple Stores a few months ago!
#8.1 .Rik on 16 Jul 2009 - 09:01
And the ones I've seen are a part of other electronic stores (Vobis and Fnac), not Apple only
(1 reply) #9 PaulDr on 16 Jul 2009 - 02:38
I can't wait to find out where these stores will be opening, I would love to get one up here in Alaska.
#9.1 cakesy on 16 Jul 2009 - 03:19
PaulDr said,
I can't wait to find out where these stores will be opening, I would love to get one up here in Alaska.


I know, this is the most exciting thing to happen in the world ever. This is bigger than the moon landing. I hope they build one at the end of my street, so i can go visit it every day, eat my meals next to he store, rub it every few hours. That would make my life complete...
(2 replies) #10 Axon on 16 Jul 2009 - 02:52
Why can't they come up with a good name! What would be wrong with "The Microsoft Store". Stop calling things an experience, or worse a "center"!

Don't get me wrong though, the store's brilliant and looks like they've utilized some really cool technology. But the name is bloody awful.
#10.1 cakesy on 16 Jul 2009 - 03:20
Axon said,
Why can't they come up with a good name! What would be wrong with "The Microsoft Store". Stop calling things an experience, or worse a "center"!

Don't get me wrong though, the store's brilliant and looks like they've utilized some really cool technology. But the name is bloody awful.


Where have I heard that name before... The ... Store. So MS do something original (the name, obviously not the idea), and you want them to keep copying??
#10.2 Axon on 16 Jul 2009 - 15:48
cakesy said,
Where have I heard that name before... The ... Store. So MS do something original (the name, obviously not the idea), and you want them to keep copying??

There is nothing original about presumptive names such as "The Source", or various outlets of "experience" and "Genius".

Last edited by Axon on 16 Jul 2009 - 15:54
(6 replies) #11 Firstmate on 16 Jul 2009 - 03:11
I think a Linux store should be built right in between the two.
When comparing prices: $500, $1400, $0
#11.1 Benjo85au on 16 Jul 2009 - 03:33
Firstmate said,
I think a Linux store should be built right in between the two.
When comparing prices: $500, $1400, $0


Your pricing makes no sense, I've never seen an OS that costs $1400...
Furthermore... hardware will never be free. Not even Linux hardware.

Regardz
#11.2 C_Guy on 16 Jul 2009 - 06:00
Everything for $0? Wow! Sounds like a great revenue stream to me! I'm sure investors are lining up at your door...
#11.3 Eastwind on 16 Jul 2009 - 06:07
Firstmate said,
I think a Linux store should be built right in between the two.
When comparing prices: $500, $1400, $0


And what will pay the rent for the shop?
#11.4 Solid Knight on 16 Jul 2009 - 16:37
Paying the rent restrictions his freedom and as such it is immoral to impose rent charges upon him.
#11.5 shockz on 17 Jul 2009 - 03:48
Benjo85au said,
Firstmate said,
I think a Linux store should be built right in between the two.
When comparing prices: $500, $1400, $0


Your pricing makes no sense, I've never seen an OS that costs $1400...
Furthermore... hardware will never be free. Not even Linux hardware.

Regardz


You've never seen a server os then.
#11.6 Benjo85au on 17 Jul 2009 - 06:18
shockz said,
Benjo85au said,

Firstmate said,
I think a Linux store should be built right in between the two.
When comparing prices: $500, $1400, $0


Your pricing makes no sense, I've never seen an OS that costs $1400...
Furthermore... hardware will never be free. Not even Linux hardware.

Regardz


You've never seen a server os then.


Touche..... lol

Regardz
(1 reply) #12 soLoredd on 16 Jul 2009 - 03:46
Yeah, this makes no sense to me. More and more people are shopping online. Another business decision that will be questioned in the next few years. Microsoft can't even get a decent functioning online store going.
#12.1 C_Guy on 16 Jul 2009 - 06:02
Yes and No.

There are other online retailers who already do an excellent job selling Microsoft products. But there I can't think of any retail store that I actually want to go to for Microsoft stuff. If there was a "Microsoft Store" that offered a great way to experience their different technologies then that might be worth the trip to the store.
#13 Shadrack on 16 Jul 2009 - 03:58
Microsoft is a very recognizable brand name. They will definitly bring people in no matter what the sell. Although it is likely going to be mostly what we see at places like best buy. It is good to see more healthy competition.
#14 ccoltmanm on 16 Jul 2009 - 04:51
As long as I have another store to go into rather than the Apple store when I am at a mall and my girlfriend is shopping.
#15 Doli on 16 Jul 2009 - 05:28
A gutsy move and I think its great.
(1 reply) #16 C_Guy on 16 Jul 2009 - 06:07
Location is everything.

You have to wonder how they approached this. Did they do their homework and realize that Apple already had the best spots? It seems a bit lazy to just move in next door to Apple. You don't need to be right beside your competitor in order to compete. Besides that, it enhances the image of Microsoft playing catch-up to Apple's retail stores.
#16.1 wakers01 on 16 Jul 2009 - 13:46
Yes, but being next to your competitor can help you compete sometimes. Take gas stations for instance. One goes up on a corner, and you get at least two competing stations on the other corners of that intersection. Setting up right next to Apple makes it more convenient for people to compare. I do agree, however, that it does push the image of Microsoft playing catchup. Damned if you do...
(1 reply) #17 digitalsoft on 16 Jul 2009 - 10:47
Surely this is going to cost them millions?! Its a great move but I can imagine computer retailers are gonna be pretty ****ed.
#17.1 Quikboy on 16 Jul 2009 - 13:21
I don't think Microsoft plans on selling actual computers. Yeah, they'll display their software on computers, but I doubt they'll actually sell computers and pretty much compete with electronic retailers. If a person likes a computer, there's probably a little card or tag to find what other stores you can purchase this at.
#18 WooHoo!!! on 16 Jul 2009 - 11:06
If it helps consumers all the better. The state Windows PCs end up in is horrendous. I was fixing friends computer the other day and the thing took 10 mins to load up fully and died every time I tried to do something and he uses this computer day to day and wasn't really bothered but he had internet issues. Educating consumers is a priority but I don't envy the staff in there, the amount of people coming in will be massive. Greater good though.

The store is a good idea for showing off their products and how they work together. The only way I know about that is because I'm interested in technology and visit sites like Neowin. The average consumer wouldn't have a scooby about the great features of some Microsoft stuff.

Last edited by WooHoo!!! on 16 Jul 2009 - 11:12
#19 java2beans on 16 Jul 2009 - 13:05
Nice!! Now how to I apply for a job at Microsoft store?
(1 reply) #20 bob_c_b on 16 Jul 2009 - 13:32
Yea MS, squeeze your current retail partners and let them know they are disposable like your relationship with all the companies who made portable media players (Play4Sure anyone?).
#20.1 ricknl on 16 Jul 2009 - 14:55
So in your opinion Apple, Sony, HP, Philips... and a lot of others did the same. There are so many companies out there that sell directly to consumers as well as through their partners.

Looks like you are just trying to find a reason to dislike Microsoft.
#21 MistaT40 on 16 Jul 2009 - 14:28
Should be interesting but then the thing is once I get everything I want - I have no point going into a store like this. I don't think I've ever been drawn to actually go into an Apple Store even though I pass by one so often.
(1 reply) #22 SH3K0 on 16 Jul 2009 - 15:26
Where do you want to go today?
#22.1 tonyunreal on 16 Jul 2009 - 18:01
More likely to be: Where are you coming from today?
#23 M_Lyons10 on 16 Jul 2009 - 18:07
Looks cool. I hope I get one near me so I can check it out.
(4 replies) #24 Kalint on 16 Jul 2009 - 19:45
I don't understand this move at all other than direct competition with Apple.

This may take away business from other stores that offer Microsoft products.
#24.1 JahnnyBoy on 16 Jul 2009 - 21:33
Apple has had a store in Vancouver for sometime - It hasn't seriously hit any of the stores in Vancouver that sell Apple. So, using this analogy, I doubt that opening a M$ store here would hurt the biggies like Future Shop or Best Buy - people will shop where it's convenient. I wouldn't go out of my way for a M$ shop if it was 100km away, and I can get the same thing at the local Best Buy that's only 10km away.
#24.2 omnicoder on 17 Jul 2009 - 00:37
Thats odd... you made a decent comment and yet you called Microsoft M$... I'm confused...
#24.3 pc_tool on 17 Jul 2009 - 15:36
omnicoder said,
Thats odd... you made a decent comment and yet you called Microsoft M$... I'm confused...


I am confused as to your point? M$ = Microsoft
#24.4 Joshie on 18 Jul 2009 - 22:34
pc_tool said,
I am confused as to your point? M$ = Microsoft


People who use 'M$' are generally branded idiots by anyone with a highschool diploma and/or a significant other.
#25 Dashel on 16 Jul 2009 - 19:47
They should have just called it the Contoso Store.
#26 xSuRgEx on 16 Jul 2009 - 19:51
will they be selling all the other goodies that you can buy from the mscompanystore i got a cool grey redmond campus mug from their a few years ago along with a mini zen garden type thingy.
(1 reply) #27 Si_ on 16 Jul 2009 - 22:28
The thing is i'm not sure Microsoft can capture that kind of 'it' feeling when you walk into an apple store. By that, I mean, they kind of make their customers feel special. Their stores are laid out in a very unique way, and offer very customer friendly things like free training sessions that you don't see elsewhere. I'm only a very very recent mac convert, but any time previously i've been into the store to speak to a sales rep or someone at the genius bar, i've always felt like they go that little bit extra.

It's a real hard thing to explain, but they do definitely have that 'something different' about them.
#27.1 Eastwind on 17 Jul 2009 - 00:10
That's because clercs often approach to clients as a geese to mooch off. The richer you look, the better treatment you got...
(1 reply) #28 Raa on 17 Jul 2009 - 01:06
Too bad Flanders is holding up a "Vista Rocks" sign. Nobody would buy from him now. It should say "Windows 7 Rocks!" instead
#28.1 SS64 on 17 Jul 2009 - 06:25
Actually i find this quite fitting and a bit ironic if you have seen the actual simpsons episode. Its the one where Homer birthday wish is to see Flanders close up his left handed store.And then determined to reopen the store seeing pretty much everybody needed it. I need to find that show somewhere in my collection. O and props to the guy whom posted the pic up
#29 Rohdekill on 17 Jul 2009 - 02:43
There must have been either an ex-Best Buy marketer or ex-Circuit City marketer who thought of this one. Those two stores always built right on top of each other.
(1 reply) #30 AfroTrance on 17 Jul 2009 - 05:28
Are they just going to sell Windows, Office, other minor software, Zunes and mouses/keyboards?
#30.1 BorisX on 17 Jul 2009 - 07:22
AfroTrance said,
Are they just going to sell Windows, Office, other minor software, Zunes and mouses/keyboards?

It should be everything Microsoft has to offer - Office, Operating Systems, Zune and other software, The portable Zune Players, Xbox, Mouses, keyboards etc. and most probably laptops and other hardware form their partners - HP, Dell, Acer and so on. It all looks great but we have to wait to see how the real thing will operate
#31 HalcyonX12 on 18 Jul 2009 - 18:10
What's the point? Regular computer stores are practically Microsoft stores anyway.
#32 ACTIONpack on 19 Jul 2009 - 08:26
Would it be cheaper to just buy the OEM version at newegg.com? Microsoft can't have a store because they sell OEM version half the price and Apple does not.
#33 Edwin Allan on 06 Aug 2009 - 09:47
lol, in the video, they where sooo reading!

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