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Microsoft and Yahoo deal to be announced within 24 hours

Tom Warren   on 28 July 2009 - 23:03 · 33 comments & 5171 views

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BoomTown reporter Kara Swisher is confident from company insiders that the Microsoft and Yahoo deal will be announced within 24 hours.

Swisher cites multiple sources close to the situation, confirming some type of deal has been struck. It is not clear if the actual papers have been inked, sources said negotiations are complete.

Earlier this month Neowin reported that a Microsoft and Yahoo deal was imminent. It is expected that under the terms of the agreement, Yahoo! will be paid $3 billion upfront and will get 110% of the revenue that its searches provide after traffic acquisition costs in each of the first two years. In the third year, that figure would go to 90%.

Top executives at Microsoft–including SVP of the Online Audience Business Group Yusuf Mehdi and others flew out to Silicon Valley earlier this month to iron out the final details of the deal. It's expected that Microsoft will pay Yahoo cash upfront to take over its search advertising business.

Microsoft has been in talks with Yahoo for nearly 2 years, during which time Microsoft has evaluated a takeover bid, seen Yahoo reply to it's ultimatums and nearly miss out on a deal when Yahoo attempted to partner with Google. The Yahoo-Google partnership failed due to regulatory concerns.

According to figures from ComScore, in June Google held 65% of the search market in the US, with Yahoo at 19.6% and Microsoft on only 8.4%. Depending on the terms of the deal, this could bring Microsoft up to nearly 30% market share in the US, tripling its current share.

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(5 replies) #1 Mega Goatlord on 28 Jul 2009 - 23:09
Refresh my memory...why was I (or most other people) supposed to care about this?
#1.1 ekw on 28 Jul 2009 - 23:13
because if you have shares in msft and/or yahoo you would care.
#1.2 Jugalator on 28 Jul 2009 - 23:23
Or a Flickr user. But I hope that won't be affected anytime soon. :/
#1.3 sanriver12 on 29 Jul 2009 - 04:32
Mega Goatlord said,
Refresh my memory...why was I (or most other people) supposed to care about this?

please let us all know about your particular concerns so neowin can shape its content just to please YOU. thank you
#1.4 dvb2000 on 29 Jul 2009 - 06:02
Mega Goatlord said,
Refresh my memory...why was I (or most other people) supposed to care about this?


Everyone is so excited about the Yahoo/MSN Messenger integration!

/sarcasm off
#1.5 Mikeyx11 on 29 Jul 2009 - 10:39
Mega Goatlord said,
Refresh my memory...why was I (or most other people) supposed to care about this?

This is tech related news, on a tech site. If you are not interested in this specific article, then f*** off, because there are plenty of people who are. Neowin is not here to serve just you, despite your narrow view of the world.
#2 MistaT40 on 28 Jul 2009 - 23:19
See how this unfolds - ultimately MS thinks this will benefit them and unless I'm wrong, it definitely seems as if the price paid by MS now, isn't as astronomical as the first time round.
#3 veternan on 28 Jul 2009 - 23:20
WOW!! Go on MS, you can make it!! Microhoo!! Cool...
(1 reply) #4 Xenomorph on 28 Jul 2009 - 23:31
While they aren't known for a whole lot of them, I'm worried that Microsoft will kill off Yahoo! apps.
#4.1 GreyWolfSC on 28 Jul 2009 - 23:44
Kill off, nothing. I want them to take over Konfabulator and replace the Windows gadgets with it.
#5 Kostaz on 29 Jul 2009 - 00:20
Not this crap again!
(3 replies) #6 sCrAtCh420th on 29 Jul 2009 - 00:51
so yahoo chat rooms will become msn chat rooms ?
#6.1 robsleezy on 29 Jul 2009 - 01:01
windows live chatrooms lol
#6.2 qdave on 29 Jul 2009 - 01:06
Or even Bing Chatrooms
#6.3 Quikboy on 29 Jul 2009 - 18:52
MSN is just content now, Windows Live is services, and Bing is search-related.

It would be nice to have chatrooms on Windows Live Profile though.
(1 reply) #7 +primortal on 29 Jul 2009 - 01:15
SoftHooooooo (couldn't resist)
#7.1 Azyr on 29 Jul 2009 - 06:30
Yacrosoft more like it.
(1 reply) #8 supersaiyanjericho on 29 Jul 2009 - 01:16
Bing it on!
#8.1 Quikboy on 29 Jul 2009 - 18:53
Good one. Microsoft should put that in an ad.
(4 replies) #9 justlooking on 29 Jul 2009 - 02:01
I think it's a waste of money, and their investment will be worthless soon enough.
#9.1 fibbeh on 29 Jul 2009 - 02:11
Can't argue with a strongly constructed and well researched argument like that!
#9.2 cakesy on 29 Jul 2009 - 03:03
justlooking said,
I think it's a waste of money, and their investment will be worthless soon enough.


have any of Microsofts big investments ever been worth it to them. I think the xbox project is close to turning an overall profit sometime soon, Zune certainly hasn't. Surface wont for a long time. Bing, we will have to see. All these projects have been money sinks, and they may have had better returns just investing the money, or giving it back to shareholders.
#9.3 Shiranui on 29 Jul 2009 - 03:56
fibbeh said,
Can't argue with a strongly constructed and well researched argument like that!


Indeed. Succinct, cogent and thoroughly convincing.
#9.4 Azyr on 29 Jul 2009 - 06:30
fibbeh said,
Can't argue with a strongly constructed and well researched argument like that!

Lovely haha
(1 reply) #10 brent3000 on 29 Jul 2009 - 03:45
I dont see how they can make money off it with 110% of profits going to yahoo
#10.1 Azyr on 29 Jul 2009 - 06:31
Last time this story was going around, it was %110 for a year, then %100 then %90 and so on.
#11 lordcanti86 on 29 Jul 2009 - 04:07
JUST MAKE THE DEAL ALREADY. HOLY CRAP.
#13 macrosslover on 29 Jul 2009 - 04:52
I don't understand this at all. why is MS giving them so much when Yahoo is nowhere near in a bargaining position.
#14 TR2006LH on 29 Jul 2009 - 05:32
That's cool. I like Live Messenger it's stable and don't have much bugs hoping to use it next time when I login to Yahoo Messenger service.
#15 kevcampbell on 29 Jul 2009 - 08:07
so when searching on bing will you get bing and yahoo results, like 2 in 1?
#16 justlooking on 29 Jul 2009 - 10:51
Remember the brilliant AOL purchase of Netscape. $4.2 billion in 1999. Not worth 4.2 cents.
#17 Skyfrog on 29 Jul 2009 - 11:56
I must be the only one who never thought the Microhoo joke was funny. When companies merge or buy other companies they don't combine their names into a silly one. Yahoo will still be Yahoo just like the names Compaq and ATI are still around.

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