Google and Microsoft seem to be facing off against each other with increasing degrees of fierceness as of late; Microsoft launched Bing a while ago to compete against the search giant, and have recently partnered with Yahoo! to do so. Google has, since then, announced their operating system, dubbed 'Chrome OS', as another competitor against Microsoft's Windows. Now, however, as TechCrunch is reporting, Google has fired another round... in the form of an advertising campaign, called "Going Google."The aim of this campaign is to show companies of the benefits that switching to Google's Apps can bring; they've introduced a website dedicated to this here, displaying the ways that businesses can be helped out. As TechCrunch states, the advertising campaign has set a rather obvious target of Microsoft Office. They'll be showing the reasons as to, "how and why some 3,000 organizations are signing up to use Google apps each day," although they aren't stopping there. Google are going to have billboards on four major highways in the United States, which will have a new message about Google Apps each day, for a month. As a note, Google says that the materials used for said billboards will all be recycled and environmentally friendly.
Google's taking their message online, obviously, as well; they've set up a Twitter account for the campaign, which will post stories about companies that have "Gone Google." In addition to the previously mentioned website, Google have one that is more about spreading the word, rather than being about the apps themsevles, which you can find here.
If you're a company that has fulfilled Google's desires, if you produce a Google Doc describing your experience, you could win prizes throughout August. This campaign is probably Google's way of trying to get in before Microsoft launches Office 2010, which will have a fully supported cloud computing section, as the search giant's one is. We'll see how Microsoft reacts to this rather shortly, we expect.
+1
I wouldn't say nervous, just.. competitive
Yes, any company that advertises must be feeling nervous. So Apple is really nervous, with the millions they spend, and Microsoft would be the most nervous of all, with the $500 million it spent trying to make us stop hating Vista.
No reason to, Bing only finds about 1/5 of the results that google does, and often it doesn't find any, where google shines through with the results.
Proof, please. I'd like to see some links to queries which give this result, please. I don't believe you. I've been using Bing as my exclusive search engine since it was released and have been very happy with the results I have found. I have, of course, compared it with Google, using the Blind Search, just for testing purposes and even then I found Bing to be better than Google, in some cases; equal to Google in other cases.
While Bing's first result is often fairly relevant, it trails off very quickly most of the time.
As an example, searching for "MySpace" (on Live Search I remembere myspace.com wasn't in at least the first 5 results) provides myspace.com and then a MySpace error page. Why would anyone want that?
However yes, typically the results are now maybe on par with Google :p
However yes, typically the results are now maybe on par with Google :p
Searching for MySpace brings up a perfectly reasonable set of results here...
i dnt think you understood the plot.. apple created the drama.. google's now only realizing it..
As an example, searching for "MySpace" (on Live Search I remembere myspace.com wasn't in at least the first 5 results) provides myspace.com and then a MySpace error page. Why would anyone want that?
However yes, typically the results are now maybe on par with Google :p
I get one result searching for MySpace on Bing. It's MySpace.
I wonder what a Linux distro could do with $500M in funding instead of wasting it on advertizing?
What a joke. Are Google PAYING people to use their search engine, as MS are doing? Are google running competitions, trying to get people interested, as MS are doing? Are google spending millions advertising, as MS are doing?
Yeah, google is nervous. What does that make Microsoft??
Also, according to "Bing" (Yahoo, Windows Live Search, Windows Search, MSN Search) ads they have 30% of the search market. Which gives Google just 70%. So I guess Microsoft (with nearly 90% of the global PC market) should also advertise for its competitors?
THe logic here is simply... astounding.
Also, according to "Bing" (Yahoo, Windows Live Search, Windows Search, MSN Search) ads they have 30% of the search market. Which gives Google just 70%. So I guess Microsoft (with nearly 90% of the global PC market) should also advertise for its competitors?
THe logic here is simply... astounding.
It's not like Google started with 90% maket share.
No, it was 100%.
wow...
Do you also change color every 15 minutes from blue to red to yellow then back to blue and onto green to finish off with red?
Coz that would be spectaculary innovative in this new era of hard-hard-core fanboism.
No it wasn't. No search engine has ever had 100% market share. Did you never hear of Alta Vista, Lycos and others? They wouldn't have been around if Google magically had 100% market share as soon as it was released...
Do you also change color every 15 minutes from blue to red to yellow then back to blue and onto green to finish off with red?
Coz that would be spectaculary innovative in this new era of hard-hard-core fanboism.
lol
Google having a campaign with Office as its targe is rather odd. They should instead have focused on Internet search as Bing (along with Yahoo!
Well actually google is on the "dive" now, and will be for some time before they (probably) regain a huge amount of the search market again and be back to being the monopoly there.
The problem is, while theyre aware that the search business is more "trend" and less "performance", they just can't go full out market the thing as that would make them look "nervous". But they can go on and promote chrome, apps and all that stuff without that issue as they are NEW and/or low marketshare services wich are "cacthing up".
So essentially they're trying to still be in the "public eye" (excuse my english) without hurting their search engines "trendy" image that has been building up for the last couple of years.
Makes sense yes, but not because google search is immune, its because of trends and public opinions etc etc.
Marketing 101... or maybe 301
Firstly, I completely agree with Azyr.
Secondly, Bing is gaining higher market share as time passes, so far; more than Microsoft expected, according to Steve Ballmer. It's one hell of a good search engine, better than Google (some say), so Google do have something to be worried about. Common sense also tells you that just because a company are currently on top in one market, it doesn't mean they will always be on top
Well, the way I see it Google is now threaten with Bing+Yahoo! in the search field and will cost them market share over time. There is no doubt about it.
In the Google Docs applications, they are good but the main issues with Office docs will be streamlined by migrating to Office 2010's cloud offering for many companies or users.
I would also worry about not advertising my search engine, not just Google Docs...
its the real fact that Google is getting nervous each day..
It takes about that long to put them up. (I'd think)
It takes about that long to put them up. (I'd think)
There are digital (LED) billboards out there.
Just Neowin it!
But yeah, "Going Google" != "Just Google it"
Google don't like their name being used as a verb, "Going Google" uses it as a proper noun, which it is... It'd be like "Making it Microsoft" or "Absolutely Apple"
(If there is a such a site where I can use it in its beta form, please show me the way.)
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