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Microsoft suggests higher pricing for Windows Mobile apps

anthony   on 20 August 2009 - 15:36 · 31 comments & 4624 views

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Microsoft has an important message for Windows Mobile developers: don't worry about hitting the 99 cent price point. This message comes out of a series of developer camps in Redmond where Microsoft is stressing that developers price premium applications based on value, instead of the common standard of the iTunes App Store. Loke Uei of Microsoft's Mobile Developer Team put it bluntly saying "99 cents, come on, I think your app is worth more than that."

Developers are getting ready for the launch of the Windows Marketplace for Mobile this fall. Windows Marketplace does have a series of features which will help the larger priced applications bloom including trial versions and a return policy. One of the complaints to the iTunes store is there is generally no way to try before you buy, except using a second application made by the developer as a totally free edition.

99 cents is a price point that basically created an industry. For all of the garbage available on the iTunes App Store there are real steals as well. Looking at the economics it's estimated Apple has made about $171 million from mobile applications, with total sales in the billions.

Microsoft is not alone in suggesting higher prices for mobile apps. Palm announced earlier this month it wants to make sure the best applications are highlighted, not the cheapest, and is looking into doing things differently. RIM with its BlackBerry App World has a required minimum app price of $2.99 to prevent its store from being cluttered with .99 cent apps, so Microsoft is not definitely not alone. In the end however, without setting a minimum price like RIM, it's all up to developers how they price their apps, so only time will tell.

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(3 replies) #1 Chasethebase on 20 Aug 2009 - 16:23
Yeah, you could say that the App Store is like the Wii, it's overflowing with garbage, drowning the quality releases. I struggle to find good quality apps unless they get mentioned elsewhere.

EDIT: I need to make this point, I own a Wii myself, and wish there were more good games to play on it. It's why I bought an Xbox as well.
#1.1 Tanshin on 21 Aug 2009 - 01:07
I couldn't agree more about the Wii, when it comes to the Download Channel. I mean, with Wii Ware, they release only 1 VC game a week, and they usually are for a non-nintendo console. It's getting annoying, plus I haven't seen a WiiWare game I really want.
#1.2 The Real Alex on 21 Aug 2009 - 03:55
Tanshin said,
I couldn't agree more about the Wii, when it comes to the Download Channel. I mean, with Wii Ware, they release only 1 VC game a week, and they usually are for a non-nintendo console. It's getting annoying, plus I haven't seen a WiiWare game I really want.


Same here man, same here.
#1.3 HalcyonX12 on 21 Aug 2009 - 22:28
Yeah. If only they had a higher price! Huh? Wait a minute...
(2 replies) #2 artfuldodga on 20 Aug 2009 - 16:26
i don't mind slighty more expensive apps, as long as whats best is at the top of the pile
#2.1 cakesy on 21 Aug 2009 - 06:19
I can't wait for the new Zune phone, or the fune:

http://www.youtube.com/watch?v=opTfPmN0YEM
#2.2 Joshie on 21 Aug 2009 - 22:08
Ah yes, the fune video, which pretty much pretends that WinMo phones don't have all those features that they DO have, and had before the iPhone did. Lovely. Wake me up when all those Macboys remember that they were in those AOL chatrooms too.

/right after they finish excitedly telling stories about this new lingo they learned on the interwebs with acronyms for laughing out loud and being away from the keyboard
(2 replies) #3 pupdawg21 on 20 Aug 2009 - 16:41
I don't think there is a problem with pricing apps at $0.99 or higher. Setting a minimum of $2.99 like Blackberry is doing is not really a solution for clutter as well, since developers could very well just clutter the store up with $2.99 garbage apps. The only solution would be to have a higher quality standard for apps. But then again 1 mans garbage is another treasure. I personally would like to see quality free apps. But then again I my windows mobile phone (Palm treo) stopped working and I made the jump to a Palm Pre so I'm not under the Windows mobile umbrella anymore.
#3.1 Silverskull on 20 Aug 2009 - 17:46
pupdawg21 said,
I don't think there is a problem with pricing apps at $0.99 or higher. Setting a minimum of $2.99 like Blackberry is doing is not really a solution for clutter as well, since developers could very well just clutter the store up with $2.99 garbage apps. The only solution would be to have a higher quality standard for apps. But then again 1 mans garbage is another treasure. I personally would like to see quality free apps. But then again I my windows mobile phone (Palm treo) stopped working and I made the jump to a Palm Pre so I'm not under the Windows mobile umbrella anymore.

I own a BlackBerry, and yes, that's exactly what happens. MS, keep the minimum at 99 cents please. XD
#3.2 cakesy on 21 Aug 2009 - 02:03
pupdawg21 said,
I don't think there is a problem with pricing apps at $0.99 or higher. Setting a minimum of $2.99 like Blackberry is doing is not really a solution for clutter as well, since developers could very well just clutter the store up with $2.99 garbage apps. The only solution would be to have a higher quality standard for apps. But then again 1 mans garbage is another treasure. I personally would like to see quality free apps. But then again I my windows mobile phone (Palm treo) stopped working and I made the jump to a Palm Pre so I'm not under the Windows mobile umbrella anymore.


You are right, the iphone developer who was just banned, with over 1000 apps, charged $4.99 an app. He new he wouldn't sell a lot, but with loads of apps on there, he only needed to sell a few of each. The price is no guarantee.

The question is, will Microsoft ban such developers as well, or will it be more open? I bet that same guy is working on apps for new Microsoft platform as well.
(2 replies) #4 jstillion on 20 Aug 2009 - 17:00
They need to set up a system of user feed back / rating, but only allow people who have bought the app to rate it.
#4.1 bob_c_b on 20 Aug 2009 - 17:07
jstillion said,
They need to set up a system of user feed back / rating, but only allow people who have bought the app to rate it.


YES
#4.2 +Vice on 20 Aug 2009 - 19:31
jstillion said,
They need to set up a system of user feed back / rating, but only allow people who have bought the app to rate it.


You mean like they do now? Lol

You can only Review and Rate an application if you Purchase* and install it.

*If it is Free then you don't need to purchase it to review it but you still need to download and install it first.
#5 WooHoo!!! on 20 Aug 2009 - 17:06
I don't think pricing is the issue. Crap is crap. Downside for Microsoft is that they store them, otherwise it would just work itself out like PC stuff though that's not great for every user either. Ratings from people that bought it a solution, gets the chop eventually with poor ratings or feedback. Hard to work it out without being tough or getting lumped with crap.
#6 pupdawg21 on 20 Aug 2009 - 17:14
Well the problem with the iPhone app store has been that apps that are nothing more than shells to websites were being sold for $0.99 a pop. Some of the apps were nothing more than slideshows of images and other crap like that. I think thats the type of crap that simply probably should not be in any of the stores especially not as a paid app. I think one guy that was responsible for a lot of these so called apps was recently banned from the app store because of complaints.
#7 StaticL on 20 Aug 2009 - 17:41
Most of the apps are very shallow and those should be priced at $0.99, but there are alot of apps that are very cheap and are very useful and if an app is worth more than that it is priced higher and seems to be very successful. I never understood RIM pricing plan when you could buy the same exact app much cheaper on the iTunes app store. IMO this is bad for Microsoft since there competing with the app store and unless they can bring in some killer apps I don't see them having much of a chance.
(1 reply) #8 Faisal Islam on 20 Aug 2009 - 18:51
however no one talks about Symbian S60 OS, I don't get why...
#8.1 Ci7 on 20 Aug 2009 - 19:14
huh , you mean the recently launched Nokia OVI store .

it has it share of crap applications
(2 replies) #9 Xilo on 20 Aug 2009 - 19:38
There's a lot of very good quality apps on the app store for only .99 cents.
#9.1 d4diesel on 20 Aug 2009 - 22:36
Xilo said,
There's a lot of very good quality apps on the app store for only .99 cents.


that's what MS is trying to avoid. not letting good apps sit at the same level as other crap ads. if the devs have put in the effort to make a great app, then they deserve more than 99cents for it. a good rating system will help in this scenario which the itunes lack right now.
#9.2 Xilo on 20 Aug 2009 - 22:57
d4diesel said,
that's what MS is trying to avoid. not letting good apps sit at the same level as other crap ads. if the devs have put in the effort to make a great app, then they deserve more than 99cents for it. a good rating system will help in this scenario which the itunes lack right now.

That's the thing. Developers CHOOSE to sell their apps for 99 cents. You can still have crap apps that cost more (which there are on the app store).

Some of the stuff I wouldn't have even thought of buying if they were 2.99 or 3.99 or more.
(1 reply) #10 Social on 20 Aug 2009 - 20:47
I think people that buy apps will buy a good app if it costs 0,99 or 4,99. The price doesn't really matter that much so Microsoft does have a point when it tells devs to price their apps a bit higher.

People that use cracked apps on their Iphone however, will probably always go for the cracked version, no matter how low the price.
#10.1 Ci7 on 20 Aug 2009 - 21:32
*shocked* it is just 1$ app , some people are such cheap @ss to opt for crack
#11 DanielZ on 20 Aug 2009 - 22:33
I really don't want to see apps going for $299 or $400... The only reason I actually buy apps in the App store is because they're affordable.
#12 Beaux on 20 Aug 2009 - 22:38
"Microsoft is not definitely not alone."
#13 HalcyonX12 on 20 Aug 2009 - 22:58
Value is subjective. Do they plan on introducing a bartering system for their store?
#14 Quikboy on 20 Aug 2009 - 23:14
I don't know. This really doesn't help users that don't have a lot of cash to spend, and no free ones at all would be very unappealing. I guess if there had to be a minimum, I think 99 cents would be fine. Though it would be nice if you could get a free app once in awhile..

If Microsoft is doing this, I think it would be a good idea if there was a chance to return the application for the original amount paid, within a certain time period (like 2-3 days). Of course it has to be wiped off your phone, and you can't ever do a 'trial run' again. I'd hate to buy an application, find out it's not worth it, and can't get a refund.
#15 Rudy on 21 Aug 2009 - 01:12
Good for developers but not so much for the consumers
#16 +Smigit on 21 Aug 2009 - 01:14
I think this is a mistake and Developers should have the freedom to price lower, especially in order to compete with the iPhone. If people want basic apps or want to design them and sell them for 99c then whats the problem?

I've read a lot of people have said this is a good move because the Apple App Store is crowded with crapware in the 99c band...but surely this will only lead to the crapware that would have been $0.99 being priced at $2.99. Sure, it may deter some developers but if the ports easy enough for these really basic apps then I don't think they will be deterred by the higher base price if porting the app only takes a few hours anyway.

Thats ignoring the fact that not all $0.99 apps are crap however they may not necessarily be as appealing at a higher price point.
#17 M_Lyons10 on 21 Aug 2009 - 02:37
I have looked at the apps for iPhone and a lot of it does seem to be crap... There are some good apps of course, but I don't think that's the majority unfortunately. I hope that Microsoft can cut down on this as best they can. If they allow users who have purchased the applications to rate them, and remove applications that consistently rate low, that may work out better. I don't disagree with pricing apps above .99, but that isn't really a solution for the crap...
#18 SniperX on 21 Aug 2009 - 08:03
....so Microsoft is not definitely not alone...

Wow. Deep.

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