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Adobe calls out Apple for lack of iPhone Flash support

Brad Sams   on 03 November 2009 - 18:10 · 66 comments & 9076 views

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Adobe has taken the gloves off on the fight to get Flash onto the iPhone. iPhone users who travel to sites that require Flash will get a direct message from Adobe saying that it is not their fault they cant view Flash content.

The image (posted below) directly calls out Apple for "restrict[ing the] use of technologies" that are needed to view such content on the iPhone. There are a couple of possible reasons why Apple is restricting the use of Flash.

The first, and the most consistent, argument is that Flash will drain battery life. Apple likes to show off how long their batteries can last (see new uni-body MacBook and MacBook Pro) and would not want to jeopardize the iPhones battery.

A second hypothesis is that Apple may be working on its own mobile based Flash competitor. Apple knows that it has cornered the multimedia phone market and may want to try and push its own mobile Flash competitor on the back of the iPhone.

No one really knows what Adobe's motivation is, are they looking out for the general consumer or are they scared Apple may be developing its own competing mobile product? Regardless, Adobe is ready for a fight and doesn't mind putting the consumer in the middle.



Thanks for the tip Mephistopheles

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(14 replies) #1 cabron on 03 Nov 2009 - 18:13
Not surprising, I just can't believe that Apple don't want flash when they are close partner with adobe. It does not make sense. They need to change their business model.
#1.1 Calum on 03 Nov 2009 - 18:17
I completely agree. It would also help Apple a lot because the device would be more appealing to some if Flash Player was supported.
#1.2 jstillion on 03 Nov 2009 - 18:21
cabron said,
Not surprising, I just can't believe that Apple don't want flash when they are close partner with adobe. It does not make sense. They need to change their business model.


Actually it started to go south a while ago. When Apple decided to do Final Cut Pro, Adobe removed Premiere from OS X. Since they Adobe has decided to release Windows versions of there other products, then release it on Apple.
#1.3 Xero on 03 Nov 2009 - 18:26
If Flash runs as bad as it does under Snow Leopard I certainly don't want that **** on my phone. If they can optimize it for better mobile performance and exclusively for the iPhone then I'm interested. Right now even the desktop player is a resource hog that can crash the browser, its pretty obvious why Apple doesn't allow it.

I would still like it but only if it doesn't compromise the integrity of my phone.
#1.4 +bob21 on 03 Nov 2009 - 18:46
Still doesn't explain how other handhold's like the kaiser have being playing back youtube videos and flash sites for years ?
#1.5 Frank Fontaine on 03 Nov 2009 - 19:08
Apple are screwing their customers, and holding back development for no really good reason. Google seem confident enough that Flash technology is mobile friendly to start working with Adobe to get it into Android, so why the hell can't Apple do it.
#1.6 Xero on 03 Nov 2009 - 19:32
It's been known that Apple is working with Adobe on some level to get it working. However this may shock you. Apple is not satisfied with it. Most phones including Android run a stripped down version of the player. Apple doesn't want this, they want something in the middle. They brag about Mobile Safari providing a desktop like experience when browsing. So they want a desktop like experience when using Flash as well.

Having said that, I would much rather have Flash lite than no Flash at all. But I'm not Apple and they clearly have higher standards than me
#1.7 +bob21 on 03 Nov 2009 - 19:40
Xero said,
It's been known that Apple is working with Adobe on some level to get it working. However this may shock you. Apple is not satisfied with it. Most phones including Android run a stripped down version of the player. Apple doesn't want this, they want something in the middle. They brag about Mobile Safari providing a desktop like experience when browsing. So they want a desktop like experience when using Flash as well.

Having said that, I would much rather have Flash lite than no Flash at all. But I'm not Apple and they clearly have higher standards than me

This "stripped down" flash player is a fully functional flash 8/9 player , Flash 10 applications will load and run but some effects like AA and filters (which is a visual issue) will be ignored.

Don't try to put a pro apple spin on this , The light player is perfectly suited for mobile use and can run anything you throw at it including papervision 3d.

Last edited by bob21 on 03 Nov 2009 - 19:45
#1.8 Xero on 03 Nov 2009 - 20:40
Leave it to you to put an anti-apple spin on it. Flash Lite is not the same as their desktop player. Like I said, Apple doesn't want Flash Lite, nor do they want the fully featured desktop player. I don't work for them so quit acting like it was my idea, I'm just going by what they've said.

Besides, I already said I'd rather have Flash Lite than none. I don't know why you feel the need to argue.
#1.9 +bob21 on 03 Nov 2009 - 20:47
Fact is flash light will play anything you throw at it , Will the output be identical to the desktop player ? no resource intensive api's have been removed but the applications will run .

Flash Light is perfectly caple of playing video and complex animations , Regardless of what delusions steve has about it
#1.10 Frank Fontaine on 03 Nov 2009 - 20:59
Xero said,
It's been known that Apple is working with Adobe on some level to get it working. However this may shock you. Apple is not satisfied with it. Most phones including Android run a stripped down version of the player. Apple doesn't want this, they want something in the middle. They brag about Mobile Safari providing a desktop like experience when browsing. So they want a desktop like experience when using Flash as well.

Having said that, I would much rather have Flash lite than no Flash at all. But I'm not Apple and they clearly have higher standards than me


All Apple are doing is leaving their customers in the mire, some support is better than none at all, because by having no flash at all, mobile safari actually falls further short of that 'desktop experience'.
#1.11 Xero on 03 Nov 2009 - 21:22
I agree that Flash Lite is good enough but I can't make them accept that

However I have to disagree it will play anything you throw at it. Video sure, but I've made many flash websites that won't function properly under it. My main reason for wanting it is for navigating flash sites, watching videos is the least of my concerns as most sites offer iPhone versions already.
#1.12 MulletRobZ on 03 Nov 2009 - 23:41
cabron said,
Not surprising, I just can't believe that Apple don't want flash when they are close partner with adobe. It does not make sense. They need to change their business model.


Agreed. Apple may make exceptional products, but they also make a fair number of boneheaded decisions such as not allowing Flash on the iPhone. Sure, it may be a performance hog, but most users will not be using Flash that often in order for battery life to be a significant issue.
#1.13 em_te on 04 Nov 2009 - 09:57
bob21 said,
Still doesn't explain how other handhold's like the kaiser have being playing back youtube videos and flash sites for years ?

Albeit with poor results.

See this review of Flash Lite running on the HTC Hero:
http://www.engadget.com/2009/07/23/htc-hero-review/

So Flash is kind of a big deal on new smartphones. The iPhone doesn't have it, the Pre doesn't have it, BlackBerry devices don't have it... but the Hero does. Unfortunately, in our testing, we found the inclusion actually hurts operation of the phone more than it helps. When browsing to a site heavy on Flash (there are many), the browser loading times were abysmal. Furthermore, trying to view videos in-window produced choppy, nearly unwatchable results. You may have a better experience with lighter kinds of content, but in our opinion the main reason to introduce Flash into a mobile environment is to allow for broader media viewing options, and in the current state of this Flash player, you're not really going to get much mileage out of it.
#1.14 Remote Sojourner on 04 Nov 2009 - 11:28
Did you notice how the review was done when the firmware was new and very laggy and not just flash.. With the latest firmware release its pretty ****ing awesome. Flash works great on my HTC Hero. Also it's not Flash Lite. Have you heard about Openscreen project. It's part of that.

http://www.openscreenproject.org/
#2 s0nic69 on 03 Nov 2009 - 18:13
lol! thats an awesome message!
(1 reply) #3 jafoman on 03 Nov 2009 - 18:18
They should include a link to:

http://www.apple.com/feedback/iphone.html

And start an online petition and include a link to that as well.
#3.1 CentralDogma on 03 Nov 2009 - 22:19
Feedback sent.
(5 replies) #4 billyea on 03 Nov 2009 - 18:20
Love the message.
The battery life argument is trash. When I run flash (or any media intensive application for that matter) I do not expect the battery to last as long as it does on idle. Perhaps Apple should ban games too.
Microsoft is also working on a Flash competitor (Silverlight) and has also cornered the PC market. I don't see them suddenly banning Flash without people crying anti-competitive.
#4.1 jstillion on 03 Nov 2009 - 18:26
billyea said,
Love the message.
The battery life argument is trash. When I run flash (or any media intensive application for that matter) I do not expect the battery to last as long as it does on idle. Perhaps Apple should ban games too.
Microsoft is also working on a Flash competitor (Silverlight) and has also cornered the PC market. I don't see them suddenly banning Flash without people crying anti-competitive.


Despite bundling an app to try and take control of the market, MS has failed to accutally take over many times with this tactics. In addition, if what I understand is true, Silverlight is a base technology of there cloud based initiative, and goes beyond the displaying of multi-media like flash does.
#4.2 Shadrack on 03 Nov 2009 - 18:34
I'd like to see an original source for this whole "battery life" statement about Flash that apparently Apple made. The only thing I've seen as far as official statements go from Apple in regards to iPhone battery life is related to multitasking.
#4.3 PsykX on 03 Nov 2009 - 21:40
Battery life IS influenced by Flash and A LOT, on absolutely any device.
Just on my MacBook, I can tell there's a difference and it's obvious, because the CPU runs at 100%. Core 2 Duo, that is.

Try to run a YouTube video in fullscreen for instance, even on Windows, start Task Manager and see if there's a difference and a major system slowdown. The answer will be yes.

So yeah, it pretty much kills a battery. Now, if Adobe makes something really optimized and all, Apple will welcome Flash stuff on the iPhone.
#4.4 Shadrack on 03 Nov 2009 - 22:56
My comment was directed at billyea and the news poster, Brad.

The news post makes a blanket statement (with no source what-so-ever) that one of the reasons Apple is not allowing Flash on the iPhone has to do with battery life.

I do not think Apple ever made such a statement.
#4.5 PsykX on 04 Nov 2009 - 05:05
My comment was also directed to billyea, sorry for the misunderstanding I should have quoted him.

But that being said, I *think* Apple did mention something about battery life, but there may be other things too, I can't remember. However, it has to be something they look at right now, something that consumes as less battery as possible. Otherwise they might refuse.
(10 replies) #5 LaXu on 03 Nov 2009 - 18:23
Adobe can complain when they start delivering a Flash Player for OSX that doesn't take a full core's CPU time for some simple Flash animation.
#5.1 REM2000 on 03 Nov 2009 - 18:25
+1

Flash is a blight on the internet, i much prefer silverlight, it runs well on both Windows and Macs. I would like to see either HTML5 video coming into the mainstream or some other open platform.
#5.2 +bob21 on 03 Nov 2009 - 18:51
Flash is the only reliable way to get video and audio on the Internet or *not* use a markup language from the 90s .

If what steve jobs said is true they're refusal to allow Flash on their devices is down to pure stupidity and misinformation (lets dig up that post from last year)

The real problem is that flash is too bloated for the iPhone while the Flash Lite is too feature-light and useless if consumers want to play video or complex animations.






His assumptions about the flash light player are total nonsense as i have just shown
  1. The player is less than 1MB .
  2. The flash light player is perfectly capable of playing flash video and it has awalys been capable of video playback even with its first version .
  3. How much more complex can you get than PaperVision3d ?


What apple wants to do is force Adobe to develop an IPhone only flash 10 player , And that just isn't going to happen it goes ggenst the open screen project and Adobe's plan to release the fully capable mobile player when the new Targa chipset becomes widespread .
#5.3 HalcyonX12 on 03 Nov 2009 - 21:26
There's nothing wrong with using markup language to embed a video in a web site, it cuts out a lot of the bloat. You say yourself that Flash is bloated. Embedding pure video skips the bloat and just hands the hardware the video stream. Since the iPhone can already decode video efficiently, it would be the ideal solution.
#5.4 AaronMT on 03 Nov 2009 - 22:03
bob21 said,
Flash is the only reliable way to get video and audio on the Internet or *not* use a markup language from the 90s .

If what steve jobs said is true they're refusal to allow Flash on their devices is down to pure stupidity and misinformation (lets dig up that post from last year)

The real problem is that flash is too bloated for the iPhone while the Flash Lite is too feature-light and useless if consumers want to play video or complex animations.






His assumptions about the flash light player are total nonsense as i have just shown
  1. The player is less than 1MB .
  2. The flash light player is perfectly capable of playing flash video and it has awalys been capable of video playback even with its first version .
  3. How much more complex can you get than PaperVision3d ?


What apple wants to do is force Adobe to develop an IPhone only flash 10 player , And that just isn't going to happen it goes ggenst the open screen project and Adobe's plan to release the fully capable mobile player when the new Targa chipset becomes widespread .


Bow are you out the loop. HTML5 and open video is most exciting and dynamic turning point for the evolving web right now. Look into it - gone are the days of needing Flash and other proprietary plugins.

http://www.whatwg.org/specs/web-apps/curre...page/video.html
www.diveintohtml5.org
#5.5 HalcyonX12 on 03 Nov 2009 - 22:10
You can also do neat tricks like this: http://www.double.co.nz/video_test/video.svg
#5.6 Majesticmerc on 03 Nov 2009 - 23:57
AaronMT said,
Bow are you out the loop. HTML5 and open video is most exciting and dynamic turning point for the evolving web right now. Look into it - gone are the days of needing Flash and other proprietary plugins.

http://www.whatwg.org/specs/web-apps/curre...page/video.html
www.diveintohtml5.org


The only issue here is that HTML5 isn't a recommendation yet, which means that support is incomplete and subject to change, so for the time being at least, his point is still valid.
#5.7 +bob21 on 04 Nov 2009 - 00:52
AaronMT said,
Bow are you out the loop. HTML5 and open video is most exciting and dynamic turning point for the evolving web right now. Look into it - gone are the days of needing Flash and other proprietary plugins.

http://www.whatwg.org/specs/web-apps/curre...page/video.html
www.diveintohtml5.org

Wow i was happy with the latest ON2 and Sorenson codecs but now we can have a codec from 2001 and on-top of that the same fragmentation between browsers that plagues open frameworks .

Thanks but No-Thanks, Ill stick with flash because of the reasons mentioned above.

Call me in 2020 when HTML can generate a simple gradiant using code.
#5.8 carmatic on 04 Nov 2009 - 06:07
HalcyonX12 said,
You can also do neat tricks like this: http://www.double.co.nz/video_test/video.svg

huh... looks kinda broken... im getting nothing but a grey background with whatever it is shoved off the upper left corner, and a message about the website cannot be displaed... does have a transparent blue box, tho...
#5.9 Tekzel on 04 Nov 2009 - 20:39
carmatic said,
huh... looks kinda broken... im getting nothing but a grey background with whatever it is shoved off the upper left corner, and a message about the website cannot be displaed... does have a transparent blue box, tho...


It works fine for me in Firefox 3.5. And it is pretty neat. When you make a statement like that, it is often a good idea to specify what browser you are using so people can make a determination whether it is the page that is broken, of your browser.
#5.10 HalcyonX12 on 05 Nov 2009 - 00:58
Figured it wouldn't matter. It would definitely be ideal if it worked everywhere!
#6 Shadrack on 03 Nov 2009 - 18:31
I don't remember reading anywhere that the reason Apple hasn't allowed Adobe Flash is due to Battery Life. This article posted here is the first time I've seen that. Does anyone have an official source for this information?

The reason I always heard was because Apple disallows 3rd party apps from "interpreting" code. Apple sees Flash and Java as a way for an app writer to bypass Apple's App screening process.
(2 replies) #7 Magallanes on 03 Nov 2009 - 18:35
If Apple support Flash then, application like iFart can be developer without the consent of Apple (i.e. for free).
#7.1 jafoman on 03 Nov 2009 - 19:14
It would force developers to make compelling applications for once! Haha.
#7.2 Cask1 on 04 Nov 2009 - 05:43
Not really developers, they could still charge for an web flash based app. The problem is that Apple wouldn't get their cut, so that's where the big issues lies.
#8 ProChefChad on 03 Nov 2009 - 19:23
I would rather see HTML 5 support than continue to be locked into Flash on every single platform. This would help push other major sites to start supporting HTML 5 so we don't have to be controlled by Adobe/Flash.
#9 waruikoohii on 03 Nov 2009 - 19:32
This is kind of old. I remember seeing this message at least three months ago.
#10 nokiaxion on 03 Nov 2009 - 19:53
Maybe Apple wants Silverlight
#11 NeoTrunks on 03 Nov 2009 - 20:05
Very nice. Maybe Apple will do something about it now.
(1 reply) #12 thealexweb on 03 Nov 2009 - 20:15
Just one of the things thst Android will trump iPhone OS at, when Flash for Android is finished. I know it isn't available but at least Apple have said yes.
#12.1 eilegz on 03 Nov 2009 - 23:58
well considering the bad performance of flash in linux, i think that adobe will have more things to do to optimize for a desktop before they think about the mobile market
#13 Julius Caro on 03 Nov 2009 - 20:24
As much as I hate flash, I also dislike the whole restriction.
#14 Billus on 03 Nov 2009 - 20:33
Good on Adobe I say. There are many iPhones who curse Adobe under their breath when they can't get flash content. Now, they can get ****ed of with their iPhone and Apple. Windows Phone and others have had flash for yonks, can I safely say the iPhone is quite behind? It's not years ahead of other products as they would like us to believe.
#15 AnthoWin on 03 Nov 2009 - 21:02
Considering OS X has one of the best in built PDF functionalities since, well OS X Panther probably in 2003, it's surprising that it's taken them this long. Unless they do have something in the works.
#16 Deihmos on 03 Nov 2009 - 21:04
I think the reason has a lot to do wth the battery and the fact that the consumer can't change it lol. I still don't understand why so many see in that gimped device.
#17 TonyLock on 03 Nov 2009 - 21:42
I wish someone in the audience at one of the iPhone/Pod launch conferenced would simply shout out during Job's "...it's even snapper..." comments with "Why doesn't it have Flash yet?"
(1 reply) #18 AgentGray on 03 Nov 2009 - 21:49
it's 100% down to rendering 99.9999% apps in the appstore worthless to apple.

It's exactly why flash CS5 is going to be able to make Apps but not just support them inside safari, it lets them keep control over how much it costs you to do anything on their platform and get a piece of every $ spent.
#18.1 Manish on 04 Nov 2009 - 00:33
Exactly. I'm surprised no-one else brought this up much earlier. Out of Apple's reasons to exclude Flash, this has to be reason number one. A lot of apps (majority are games) that came out initially were identical to their Flash counterparts on the Internet. However, now that we're starting to see more unique games/apps being released on the App Store, eventually Apple will allow Flash to run on the iPhone because it won't hurt their pockets so much. Although when and if it does happen, the excuse used will probably be that battery usage has been optimised now.
(1 reply) #19 AaronMT on 03 Nov 2009 - 22:01
I'd rather see the mobile version of Safari support HTML5 standards including open video so that I don't have to be tied down to another proprietary based plugin.
#19.1 ProChefChad on 03 Nov 2009 - 22:07
Did you see my comment (# above? Totally on the same page!
(1 reply) #20 forcer on 03 Nov 2009 - 22:12
to be fair, who's missing it? i'm not..

There are no iphone friendly flash websites so any major flash content would look bad on the iphone anyway,

It's much better having an app (e.g.. Youtube.)
#20.1 Shadrack on 03 Nov 2009 - 23:36
forcer said,
to be fair, who's missing it? i'm not..

There are no iphone friendly flash websites so any major flash content would look bad on the iphone anyway,

It's much better having an app (e.g.. Youtube.)


The only time I've ever wished my iPhone had flash was when I was wanting to watch a south park episode from southparkstudios.com. Other than that, sites that are 100% flash are idiotic. And I definitely don't miss flash ads with annoying sounds while surfing the web on my iPhone.
#21 thornz0 on 03 Nov 2009 - 23:43
isn't the newest version of flash supposed to have a mobile version? they're promising it for android...so perhaps I'm assuming too much in that it will be on the iPhone as well?
#22 Mekun on 04 Nov 2009 - 00:38
I want flash on my zune hd. I heard next year there will be a flash 10 .
#23 Luis Mazza on 04 Nov 2009 - 01:01
There's just one word for Apple's child-like spoiled behavior: LACK OF GOOD COMPETITION. But that is about to change soon.

They could simply launch Flash as it is now and then update it later. Apple knows the drill pretty well regarding software and hardware updates.
#24 zivan56 on 04 Nov 2009 - 03:17
The Nokia N770, which was released in Nov 05 had native Flash support...I'm sure an iPhone can more than run Flash at decent speeeds...
#25 M_Lyons10 on 04 Nov 2009 - 04:10
This is ridiculous. I'm glad to see Adobe showing some muscle though. At least it explains what the issue with getting Flash on the iPhone is. No more Apple pointing the finger at Adobe...

As for Apple launching their own Flash competitor, I just don't think they really have the clout to do that. I'm sure I'll get heat for it, but Flash is huge. In order for them to launch a competitor, they would have to get websites to use it too. Microsoft's having a hard enough time with Silverlight (Which beats Flash in many areas), and they have a lot more market penetration. I just don't think Apple could pull it off...
#26 soldier1st on 04 Nov 2009 - 08:20
way to go adobe, hope you can force the evil apple to at least allow some flash as it would benefit them(ick) but as far as apple making a flash version of there own heh i would not hold my breath as they are clueless about stuff like that and flash pwns apple and thats why they are afraid of it so thats why they won't allow it, flash is the way things are now and ms tried with silverlight but it has it's strengths and weaknesses just like anything else, if apple would die i would toss 5 bucks on there grave and say there now your finally dead and being free of you and your stupid restrictions so here is my compliments on your welcomed death so see ya never LOL(the 5 bucks)
#27 inVision on 04 Nov 2009 - 09:33
Why doesn't Adobe create a player for flash and release it via Cydia? No restrictions there, and as soon as Apple removes the restriction they can move it to the official AppStore.
(1 reply) #28 Molajoku on 04 Nov 2009 - 09:58
What a load of BS. Apple wont implement Flash because almost every single app for the iphone could be recreated in flash eliminating the need to buy from apple.

I vote apple changes its name to App$e
#28.1 nokiaxion on 04 Nov 2009 - 11:38
Molajoku said,
What a load of BS. Apple wont implement Flash because almost every single app for the iphone could be recreated in flash eliminating the need to buy from apple.

I vote apple changes its name to App$e

It doesnt work the same way....

Maybe Appl€
#29 melted98 on 04 Nov 2009 - 13:59
1 reason i'm dumping my iphone in January when my contact is up is the lack of flash and another reason is apples strangle hold on the iphone. Looking at the Nokia n900 atm as a replacement. Apple sucks

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