Following an announcement in June stating that Belgian rental shops will no longer be able to rent out newly released games, another announcement has been made that states from December 1st it will be illegal for any game to be rented out in Belgium. The Belgian Entertainment Association is the group behind the move, and it is believed that they are acting upon game publisher"s concerns that rentals are harming potential sales, of which the gaming industry makes more money from.
Belgium is not unique in it"s actions. Japan has a similar system in place, believing that introducing game rentals could reduce revenue.