After two years in development, Ads.com today launched a Web site where consumers not only can replay current television commercials, they also can get information about companies and their products.
Obtaining agreements from the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA), they will be allowed to legally show commercials on the Web (Unlike Ads.com"s rival, AdCritic.com which "operated outside the legal realm").
Ads.com will be featured on the Windows Media Player Guide, as well as the WindowsMedia.com site, the company said. The relationship with ABC means the commercials playing on the network"s shows will be available on Ads.com.
John Atcheson, Ads.com president, said the idea for Ads.com started with his frustration with ads. He said he often found himself wanting to know the technical details about a product or the music used on an ad. "There was no place to get this information".
Advertisers do not have to pay Ads.com for their commercials to be on the site, nor does Ads.com have to pay, Atcheson explained. He said Ads.com has two other methods for generating revenue - charging the advertisers for offering consumers up to 10 product links, and selling consumer response data.
Ads.com will have some rivalry though in the near future (AdCritic, which went offline in December plans to relaunch), but until then, it looks like this will be the new place on the web to get your "fill of ads"!
Which is your favorite Ad?