Ever since the coronavirus pandemic first struck our world, economies around the globe have suffered severely from the adverse effects of measures put in place to prevent the spread of the virus. Governments have imposed lockdowns and travel restrictions, among many other preventive regulations implemented in recent months.
Perhaps one of the tech companies that has been hit the worst by the outbreak is Airbnb, a company reliant on frequent travelers. According to an update posted by the online vacation rental platform, it seems that things are finally starting to take a turn for the better. In an effort to help others recover from the ordeal as well, Airbnb has announced a new campaign in order to promote and help recover the economic condition of Vancouver, Canada.
Alex Dagg, the senior policy director for the Northeast U.S. and Canada at Airbnb, commented on the newly launched initiative:
"With Vancouver continuing to re-open, we’re helping to usher in the safe return of travel to this wonderful city by shining a light on the many places to see and things to do. We’re also excited to promote the important economic impact driven by hosting on Airbnb.”
Titled Rediscover Vancouver, the latest campaign from Airbnb is a result of various partnerships. This includes alliances with local businesses as well as governmental tourism bodies such as Tourism Vancouver, the Metro Vancouver Tourism, the Hospitality Industry Response and Recovery Task Force, and the Indigenous Tourism Association of Canada.
To highlight and promote key tourist attractions and spots to visit in the Canadian city of Vancouver, Airbnb has set up an official website under the Rediscover Vancouver tagline. Besides touristy locations, the site also features restaurants, hiking spots, and activities that can be done in the city.
Additionally, Airbnb also announced that it is partnering with more organizations across the globe to launch similar marketing campaigns to encourage and promote domestic travel and local tourism around the globe. In the light of this commitment, the company recently joined hands with the Gangwon Center for Creative Economy and Innovation, Visit the USA, and the South Australian Tourism Commission.
While the company cites economic recovery from the coronavirus outbreak as its main source of motivation, it goes without saying that the increased travel will help Airbnb recover its lost revenues as well.