Amazon.com unveiled the Unbox Video Store yesterday, a direct rival to Apple"s iTunes 24-7 video store, which allows U.S. users to buy or rent TV shows, movies, and other video content from the Internet.
Amazon Unbox is offering thousands of DVD-quality videos from over 30 movie and TV studios, which can be stored on up to two PCs and two portable video players at once, the company said. When a user downloads a movie or show, Unbox automatically sends a second download file optimized for Windows Media-compatible portable devices. It also keeps track of media purchases on a personal page at Amazon"s Your Media Library, and acts as a backup, allowing users to download video purchases onto an additional PC.