AMC Theatres has announced that it will be offering 86,000 Spider-Man non-fungible tokens (NFTs) to members of AMC Stubs Premiere & A-List and AMC Investor Connect who purchase an advanced ticket for a Spider-Man: No Way Home showing on December 16.
The firm said that the NFT promotion is being held jointly by Sony Pictures and AMC Entertainment and marks the first time that this has ever been done by a major ‘theatrical exhibitor’. Those who successfully get one of the limited NFTs will be sent instructions via email on December 22 on how to redeem it. It said the NFTs must be redeemed by March 1, 2022, at 11:59:59 p.m. ET.
Commenting on the offer, Adam Aron, Chairman of the Board and CEO of AMC, said:
“Our AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs, and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures. This is especially the case in that SPIDER-MAN: NO WAY HOME is one of if not the most anticipated movie of 2021, and the incredibly talented artists at Cub Studios are creating more than 100 unique NFTs giving appropriate respect to this most recent incarnation of the timeless and ever so popular Spider-Man franchise.”
For those concerned about the impacts on climate change, AMC said that the Spider-Man NFTs will be redeemable on a dedicated site run by WAX which operates an ‘ultra-low carbon footprint blockchain’ that has been certified as carbon neutral. It’ll be interesting to see in a few decades how much these assets will be worth given their scarcity and historical relevance as they’re the first NFTs being offered by a major cinema.