First, Advanced Micro Devices went upmarket with the Opteron chip for servers. Now, it wants to go downscale into the consumer electronics market with a new line of Geode chips for gadgets.
The new Geode LX800 is an energy-efficient processor for small computers, set-top boxes, TVs and handhelds, according to Chief Technical Officer Fred Weber. The chip runs at 533MHz and is said to provide the equivalent performance of an 800MHz processor from Via Technologies.
While that"s far less oomph than chips for notebooks and desktops, the processor only consumes about 0.9 watts and does not require heat sinks or fans. This lowers both cost and the overall volume of devices. At the same time, it"s an x86 chip, so all the conventional software produced for desktops will run on it, unlike many CE chips.