Advanced Micro Devices has released the first hardware specifications to get its AMD Live! consumer-electronics plan up and running, although the vision will have to wait until at least 2007 to be realized. AMD executives said this week that the technology would roll out in at least two phases, the first one of which may be delivered in 2007.
Strategically, AMD"s Live! technology also represents a counterpoint to Intel"s "Viiv" – the two words even rhyme. Both words encapsulate a grand strategy to insinuate their own technologies in front of the user, making them the entry point to the digital home. AMD. This week, Intel has crafted its stage at the Intel Developer Forum to discuss Viiv, while AMD executives discussed their Live! technology in briefings with reporters.