Keeping up in the heated race to build the best video search engine, America Online has signed 10 new content partners, including parent-company property CNN.
AOL"s audio and video search engine Singingfish inked partnerships to include searchable video feeds from Atom-Films, CBSNews.com, Hollywood.com, Like Television, ManiaTV.com, MarketWatch and The One Network, among others.
Singingfish, which AOL acquired in late 2003, is one of the Web"s oldest multimedia search engines. But in the last year, it"s had to quickly build out its service in the face of mounting competition from Yahoo, Google, Blinkx and others.