Just a day after Microsoft decided to revamp MSN to version 7, AOL has today gone with the version 7 thingy, must be their lucky number... (version 6 was not the "best" piece of AOL software... Ed).
With the new version of the software, AOL 7.0, uses a member"s zip code to provide such information as local weather, news and movie listings. And analysts agree that this latest upgraded version is essentially a tweaking.
"We are not starting a new Web site," Jonathan Sacks, president of AOL Interactive, said in an interview. "Every change we make (is) incremental because it upsets the audience."
Local programming will be threaded throughout the service and its many channels, such as shopping and music.
AOL also tinkered with some core features, such as instant messaging, e-mail and buddy lists, but the changes are small. The version also offers "AOL Box Office," which offers access to tickets for concerts, games and other events, expanding a deal with Ticketmaster.