America Online is tapping the vast media assets of parent company Time Warner to outdo rivals Google, Yahoo and Microsoft in the search wars.
Unlike competitors that are investing heavily in new search technologies, AOL is instead focusing on providing Web surfers with quick access to news and entertainment while navigating the Web.
The Internet company will make several enhancements to its Internet search service this week. Those include introducing a new feature called "Snapshots"--categories of popular information, such as movie times, news and sports scores, which will appear in the body of related search results. The content is drawn from AOL and its parent company"s vast media assets. It includes 2.2 million "widgets," or categories of information.