America Online on Thursday unveiled an expanded search offering that lets consumers quickly narrow queries and gives users new ways to seek out information and products.
AOL also announced several partnerships and plans that will enable it to allow users to search both for online information and computer files from one location on its Web site. In addition, the online giant is expanding its local search offerings and offering advertisers a way to track which local markets their customers are coming from.
"These announcements are part of our overall momentum, as we begin to refocus our attention on the general Web audience," said Gerry Campbell, general manager of AOL search and navigation. "We"ve previously been focused on AOL members in the client, then on the Web. And now we"re building an audience among non-AOL members...We"ve had tremendous success with AOL Search from our members" perspective, and now we"re broadening the scope of who are members are."
The changes to the site will be immediate for AOL subscribers, but for the general Web audience the AOL Search window won"t point to the new version until Monday.
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