Be careful your product lives up to what you advertise it to be and be careful it does what you say it will do; that"s the lesson that many tech companies are learning the hard way. Microsoft recently found that out as its facing an uphill battle to fight against a class lawsuit alleging it intentionally deceived using "Vista Capable" stickers to sell chipsets.
Now Apple is mired in a similar mess, based on some of its a bit exaggerated claims. Apple"s bold advertising claim that its MacBooks support "millions of colors." The only problem -- MacBook LCD are only 6-bit TFT models, only allowing for only 262,144 colors. A true 8-bit display would indeed support "millions of colors", 16,777,216 colors in fact. However, Apple opted to ditch the eight bit display in favor of a cheaper 6 bit one, despite the high cost of Macs.