Apple Computer"s iTunes music and video store on Wednesday took its first step toward a monthly subscription model with a new service called Multi-Pass that lets users buy TV shows on a monthly basis, Reuters reports.
Apple is reportedly launching the service in partnership with Viacom Inc."s Comedy Central Network, which is rolling out "The Daily Show with Jon Stewart" and "The Colbert Report" on the service.
iTunes customers will be able to buy the next month"s series of 16 new episodes via Multi-Pass for $9.99, or to pay $1.99 per episode. Four episodes air each week and viewers can download each episode after it"s been broadcast. Michele Ganeless, executive vice president at Comedy Central, told Reuters there would be no advertising on the service for the time being, similar to the network"s DVD business.