Apple Tuesday said it promoted Avadis "Avie" Tevanian Jr. to chief software technology officer and Bertrand Serlet to senior vice president of software engineering.
Tevanian, who joined Cupertino, Calif.-based Apple in 1997, previously was senior vice president of software engineering. In his new position, he will focus on setting companywide software technology directions, according to Apple.
Serlet formerly served as Apple"s vice president of platform technology, directing the biggest part of the Mac OS software engineering group, Apple reported. He joined the company in 1997 and has played a key role in creating and shaping the Unix-based Mac OS X, which was launched in March 2001, the company said. Before joining Apple, Serlet spent four years at the renowned Xerox PARC research lab and then joined NeXT in 1989.
With the promotion, Serlet will report directly to Apple CEO Steve Jobs and steer the company"s OS Software Engineering group, Apple said.