Apple Computer is once again gathering the press together as it rolls out new innovations. The latest invitation-only event will be held in New York City on October 19, 2005 on the eve of PhotoPlus Expo. Apple doesn"t say exactly what the press conference will be about, but the invitation sent to MacCentral asks to join them as "we unveil Apple"s latest pro innovations."
This will be the third special product focused event that Apple has held in just over a month. On September 7, Apple launched the iPod nano and just this week, Apple unveiled the video iPod and a new iMac.
Neowin Ed: Apple"s on the romp in a big way. Are they copying (highly successful) Google PR tactics of a quick series of releases with lots of online hype? Who knows what the company will release on the 19th, but in one sense, it really doesn"t matter. The fact that people are talking about the company, speculating, guessing, matters so much more.