Apple will be launching a new educational promotion, speculated to be as soon as Monday. This program will offer incentives to those in the educational system. There are no details on exactly what is being offered for this promotion, but it is expected to be similar to last year, where students would receive a free iPod. AppleInsider said this would be Apple"s biggest promotion to date.
By offering these incentives to students, and faculty members, Apple hopes to see a spike in sales before and during "Back to School".
In terms of qualifying products for the promotion, the Mac Mini has always been excluded from the promotion because of its low cost. Apple will be making the Macbook Air eligible for the promotion, alongside with the Mac Pro, Macbook, Macbook Pro, and the iMac.