As expected Apple has upgraded a few of its products today. New updates to the Mac Mini, iMac and Mac Pro are now live on Apple"s website. You can check out the new products here.
Apple has kept to its standard of upgrading the specs of but not the prices. It"s a tried and true business model for Apple and there is no cause for deviation now.
The new upgrades will help keep Apple products at a more competitive price point. As the economic downturn continues consumers will be spending less and retailers need to keep the offers attractive so that consumers feel that they are getting a good value.
New Product Breakdown:
Mac Mini updates:
$600 - $800 base configuration
2.0GHz Core 2 Duo processors
NVIDIA GeForce 9400M graphics
8x SuperDrives
1-2GB of RAM
120 or 320 GB hard drive
Mac Pro updates:
Price Range
$2499 - $3299 base configuration
Quad Core or 8 Core Nehalem CPUs
3-6 GB of RAM
640GB hard drive space
NVIDIA GeForce GT 120 with 512MB
18x double-layer SuperDrive
iMac Updates:
Price Range $1199- $2199 base configuration
Core 2 Duo from 2.66 - 3.06
2-4GB of RAM
320GB-1TB of hard drive space
All have 8x double-layer SuperDrive
NVIDIA GeForce 9400M graphics, NVIDIA GeForce GT 120 with 256MB memory, or NVIDIA GeForce GT 130 with 512MB memory GPUs