Tickets for Apple"s WWDC event, where they are expected to launch the next iPhone, sold out in less than two minutes. Apple put the tickets up at 10 A.M PDT, costing $1,500 for a week"s worth of developer-related content.
Previously, tickets to WWDC sold out in under five minutes and this year is a new record. In 2011, tickets took 12 hours to sell out. 2012 WWDC tickets took around 2 hours to sell out, so this is a staggering achievement. Google"s developer event, I/O, sold out in 49 minutes.
As developer Will Stratfach notes, WWDC 2013 actually sold out in 1 minute and 40 seconds:
everyone is slightly incorrect, it didn"t sell out after two minutes, it sold out after one minute and 40 seconds. trust me, I"d know.
— Will Strafach (@chronic) April 25, 2013
Many developers were annoyed that WWDC tickets sold out so quickly, having not secured places at the event. However, it is estimated that Apple netted $8.9 million from ticket sales, or $89,000 per second.
Context.Apple had revenues of ~$560/second last quarter.WWDC Ticket sales were ~$89,000/second
— David Smith (@_DavidSmith) April 25, 2013
WWDC 2013 runs from June 10th to June 14th.