Apple has opened its latest store in Chicago. Apple Michigan Avenue, the company’s “newest and most ambitious store”, is situated along Chicago’s riverfront and acts as a connection between North Michigan Avenue, Pioneer Court, and the river. The store will aim to enliven the Riverwalk with year-round Today at Apple educational programming.
Angela Ahrendts, Apple’s senior vice president of Retail, said:
“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations. Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”
One of the key features with the new store is that it reconnects Pioneer Court with the riverfront. It has granite staircases on both sides of the transparent store, opening up a view from the plaza to the river, and beyond, giving locals of the area easier access to the river from the plaza.
If you’re in the area you can attend ‘The Chicago Series’ which builds on existing Today at Apple programming. Each program in the series is co-created with local non-profits and creative organizations and focuses on a theme or project designed to make a positive impact in the community.
Source: Apple