ATI confirms deal with Creative Labs
Canadian firm ATI said it has signed a deal with Creative Labs Europe to provide its card technology through its retailers. This confirms a story written by Fuad Abazovic in mid October
The deal is a good one for ATI because Creative is so good at selling its boxes through shops, with a cunning strategy it"s been building up for a fair few years. ATI"s VP in Europe, Peter Edinger, said that the strategic relationship with Creative Labs will increase his firm"s presence within the European retail and games community.