ATI Technologies, a developer of graphics, video and multimedia technologies, unveiled at IFA exhibition in Berlin, Germany, its new Xillon 260 chip for processing of high-definition TV streams. The new processor is compatible with all worldwide standards and will allow TV makers to make more cost-efficient HDTVs.
"Xilleon 260 addresses the needs of worldwide TV manufacturers for mainstream and high end applications. Xilleon 260 incorporates all the key technologies in a single chip solution that help to reduce the overall TV design cost compared to traditional multi-chip solutions. We"re confident that Xilleon 260 reaffirms ATI"s technology leadership position in the DTV market," said Dave Di Orio, vice president & general manager, DTV group, ATI Technologies.