How big does AT&T consider the launch of Nokia"s Lumia 900 smartphone to be? News.com reports that in a new interview with the company"s device head Jeff Bradley, he claims that, "At all levels, this is a notch above anything we"ve ever done." Bradley says that even includes the launch of Apple"s iPhone, which AT&T first launched to great success in 2007.
The Windows Phone-powered device is scheduled to launch on April 8 for $99.99 with a two year contract. We have already reported that AT&T stores already have Lumia 900 smartphones in stock and are showing them off to anyone who asked about them. Nokia and AT&T have also spent a lot of money to train AT&T store employees on the new device. News.com reports that the smartphone will also launch with a number of accessories for sale at AT&T"s stores.
A massive marketing campaign will also launch on April 8 for the Lumia 900 that will last six to eight weeks, according to the report. While he would not comment on how much Nokia and AT&T are spending to promote the Lumia 900 launch, Nokia"s North American head Chris Weber did say, "To re-enter the U.S. market, we know we have to be aggressive."