Internet overseer ICANN plans to reform the top level domain (TLD) naming system so anyone can set up a new registry, but it seems web plebs will have to make do with boring old .com and friends. According to a report, the price for a bespoke TLD will be announced this Friday at about $200,000.
The price tag will help ICANN recoup the $20m cost of implementing a more relaxed naming scheme, AP reports. It"ll also discourage all but the wealthiest individuals from applying for so-called vanity TLDs. Major corporations and public bodies are expected to spponsor most of the new registries. A campaign for a .london TLD is being led by a German group that wants to see all major cities with their own TLD.